Can I ask why it bothers you? Do you not think there is a place in the watch world for
assembleurs, which by the way is the proper term for a company that does this (rather than a
manufacture)?
If people want to buy into the perceived advantage that being "in-house" provides (again can't be stated enough that this a term that has no official definition, but is thrown around like it means something very specific) then that's fine with me. But why should brands that don't do this "bother you" so much?
I think someone mentioned Panerai in this thread...looking at the problems they have had with several of their
manufacture movements, I would take the ETA that was "slapped in the case" any day thanks.
Cheers, Al