Hmmmm... nothing I can point to specifically, but my spidey sense is an old redial, primarily due to the script - though it is hard to tell on a textured dial sometimes. And the fact that the 12 maker seems misalinged.
I agree, looks like a redial. In addition to DBs observations, I would have expected the Swiss Made to be curved to match the circular marker format, even though it's a square dial.
the "waffle" effect on the dial. Is it painted or is the dial plate dimpled? if the plate is flat then that's one of the great all time redials.