Tiffany & Co

Posts
1,712
Likes
3,521
This was bought from Tiffany at the very end of the 1950s. No-name manual wind dress watch (Cal 520) rather than Seamaster, but point is IMO the fonts have a beautiful hint of (what was then) modern America, without a hint of serif about them. Note also that the "Co." abbreviation uses a period rather than a raised underscore. Agree with what has just been said about the quality of the fonts, but I think the signatures could still be co-applied and matching, since the last thing Tiffany would have wanted was an aesthetic clash.
(Sorry about pic quality - I don't have macro equipment, so it's a blow-up squared...)
Edited:
 
Posts
4,929
Likes
14,928
This was bought from Tiffany at the very end of the 1950s. No-name manual wind dress watch (Cal 520) rather than Seamaster, but point is IMO the fonts have a beautiful hint of (what was then) modern America, without a hint of serif about them. Note also that the "Co." abbreviation uses a period rather than a raised underscore. Agree with what has just been said about the quality of the fonts, but I think the signatures could be co-applied and matching, since the last thing Tiffany would have wanted was an aesthetic clash.
(Sorry about pic quality - I don't have macro equipment, so it's a blow-up squared...)
A loupe held up to a smart phone often works well for modest macros
 
Posts
328
Likes
441
I didn’t think the fonts nor placement looked correct either. Glad I’m not alone; thought I was going crazy there for a minute.
 
Posts
69
Likes
60
No-name manual wind dress watch (Cal 520) rather than Seamaster, but point is IMO the fonts have a beautiful hint of (what was then) modern America, without a hint of serif about them. Note also that the "Co." abbreviation uses a period rather than a raised underscore. Agree with what has just been said about the quality of the fonts, but I think the signatures could still be co-applied and matching, since the last thing Tiffany would have wanted was an aesthetic clash.

More photos please!?
 
Posts
69
Likes
60
I agree that Tiffany wouldn't be so negligent about their logos. Going into the watch world, the only thing they had was their brand reputation for fine jewelry afterall. Which is why I think the period-incorrect font, the underscore and the '&' seems all the more suspicious. Any margin of error by Tiffany standards in terms of logo placement is unheard of, all the more so on luxury watches. It's not like Tiffany to modify both the style and the signs on their signature, even for a collaborative piece, unless it was for a very impactful purpose. They didn't do it for Patek Philippe or Rolex, so why would they for Omega? (This last thought is just personal speculation).

I can only attest to the time period (in-)accuracy of that Tiffany logo with the Omega logo.
 
Posts
69
Likes
60
Note also that the "Co." abbreviation uses a period rather than a raised underscore. Agree with what has just been said about the quality of the fonts, but I think the signatures could still be co-applied and matching, since the last thing Tiffany would have wanted was an aesthetic clash.
But if Tiffany placed the logos, did they adjust the OMEGA font?

I'm being careful here, but to validate the legitimacy (?) that Tiffany logo on the OP is to say it was 'purposefully matched' to the font style of the OMEGA wordmark or vice versa. However, Tiffany's original logo and hallmark are with serif to begin with and has historic status. They wouldn't have swapped the '&' and Co for overall aesthetic appearance, thereby significantly adjusting their iconic signature. Especially on an exclusive collaboration.

@TimeODanaos , yours look identical to many of Tiffany jewelry/cocktail watches from the 50's.
 
Posts
187
Likes
200
I’m a massive T&Co fan. Threads like these are why I can never bring myself to buy double-signed watches when I happen to see them.

Sympathy to the OP, it’s still a cool looking watch IMHO...
 
Posts
1,662
Likes
8,759
I’m a massive T&Co fan. Threads like these are why I can never bring myself to buy double-signed watches when I happen to see them.

Sympathy to the OP, it’s still a cool looking watch IMHO...

Me too. I always enjoy wearing this. Font is late 60s/early 70s.
 
Posts
1,712
Likes
3,521
I feel I should just say, I am completely neutral about dual signatures, and don't go looking for them. Now I've seen the article about the Patek/Tiffany process, I think the whole idea is, frankly, nuts... 😉
 
Posts
17,687
Likes
26,778
Like I said an extract will clear it up.
 
Posts
1,712
Likes
3,521
@TimeODanaos , yours look identical to many of Tiffany jewelry/cocktail watches from the 50's.

Don't want to muddy the discussion about the OP, but FWIW the one I posted is the reference in the middle of this trio from the 1959 Norman Morris catalogue, so would have been available from other non-Tiffany outlets. My one merely happened to come from 5th Ave, so I always presumed had the extra logo applied when the batch was ordered. The Omega logo used by NM appears unamended, but it happens to be a nice aesthetic match for T&Co. I think that might be more a happy consequence of the general zeitgeist of 1959 rather than a painstaking refinement of either design!

 
Posts
2,434
Likes
9,843
I figured the first few posts were being facetious, this dial is really quite a fabrication. Even if an extract showed a Tiffany delivery the printing is not up to snuff. The “F”s on Tiffany are even different line weights. And the Seamaster...Sloppy.
 
Posts
12,667
Likes
17,110
Compare these two pictures.
21-jpg.1031909


The Omega printing isn’t close. In my experience, Tiffany logos are overprinted on original dials. I’m not sure the same is true for all of the other watch companies that did this.
gatorcpa
 
Posts
521
Likes
788

From the article; "On some models the stamp is added as soon as the watches arrive in New York, while on others (often models which don't have an obvious place on the dial for the extra signature) the customer must specially request the logo be added after purchase."

I didn't know this, but if I was in the market for a full-retail Patek, I would 100% go for this option.
 
Posts
1,712
Likes
3,521
From the article; "On some models ...the customer must specially request the logo be added after purchase."

I didn't know this, but if I was in the market for a full-retail Patek, I would 100% go for this option.
Matter of taste if course, but if I were ever in that position, I'd pay for them to leave my beautiful watch well alone!