Tick

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An interesting variation of this question would be whether different languages have different onomatopoeia for the sound a watch/clock makes

In the U.S. at least, it most regularly is “tick” or “ticking” ... so much so that it also serves as the etymology for other noun/verb forms (e.g., “I’d love to know what made Steve Jobs tick.”) or itself is used as a substitute for a unit of time (“I’ll be there in one tick).

 
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Would Beats Per Hour also translate as ticks, as in ticks per second?
The more ticks per second the smoother the sweep of the second hand.
 
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...onomatopoeia...

A truly underutilized word in today's lexicon. Thanks for bringing it up.
 
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A truly underutilized word in today's lexicon. Thanks for bringing it up.

.....underutilized....now there is a word not often used, well done on its placement.
 
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I was wondering about the acoustic design of watches and what sort of language people use to describe it ... technically, or critically like ... It's a bit like the same way BMW are famously said to have hired sound designers and involved them in the design of a satisfactory, reassuringly expensive clump sound

Some watches sound chattery, some like silk slowly tearing. Some are like a soothing stream. Some put your nerves on end.
 
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I was wondering about the acoustic design of watches and what sort of language people use to describe it ... technically, or critically like ... It's a bit like the same way BMW are famously said to have hired sound designers and involved them in the design of a satisfactory, reassuringly expensive clump sound

Some watches sound chattery, some like silk slowly tearing. Some are like a soothing stream. Some put your nerves on end.

Many things will affect the sound - beat rates, escapement type, escapement materials, case materials, etc.

The sounds is simply a result of the design, so unlike your car example it doesn't dictate the design.
 
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Some watches sound chattery, some like silk slowly tearing. Some are like a soothing stream. Some put your nerves on end.
So far every Chinese watch I've listened to went "ping-ping-ping" instead of tick tick tick.