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looks to be a photoshop job.
After reading the Post on WUS and another one confirming the same from an canadian Pelagos owner (linked in the WUS post) I think maybe Tudor has some problem with their New inhouse movement and tries to swap those faulty movements out under warranty as fast as they can. Just a theorie thou.
Edit: maybe only a certain serial Range of movements Is affected by this. Otherwise I would think they would call back all faulty watches for swaps, as we see with faulty car parts/callbacks under warranty in the Automotive Industry.
No, I think the pic is just an illustration of the direction they're taking in terms of no repair of in house movements but only replacement. After least as per the link.
This was made clear to me when I attended training at the Swatch NJ service center - that's how they operate and it's not unusual in the industry.