The science of 10:10 on watch ads

Q

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QBranch

·Dec 31, 2022

So I looked down at my watch this morning and saw 10:10 and thought ahh that looks amazing and I’m pretty sure all watch ads look like this. It sent me down a black hole - why is all the watch content targeted at me always showing 10:10… so I googled it (apologies if this has been discussed before) and found this brilliant Hodinkee article on it.

In a world where we are constantly consumed by bad news and depressing world events, and 2022 hasn’t exactly been a fun year… here’s something I wanted to share that I learnt today
https://www.hodinkee.com/articles/science-says-1010-hands-in-watch-ads-are-a-subliminal-soft-sell

 

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kohster

·Dec 31, 2022

Very interesting. I thought it was more to do with that hand position being the least likely to obscure features on the dial on average. Neat.

 

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kohster

·Dec 31, 2022

Also reminds me of how iPhones are almost always shown with 9:41 as the time on the screen because that was the time when Steve Jobs first unveiled it. I was in the audience at that Macworld Expo.

 

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Mad Dog

·Dec 31, 2022

Cool beans…thanks for posting that…very informative! 👍

On a side note, anybody ever encounter the old “peg leg” problem when photographing your watch(es)? Maybe it’s just me, but fairly often when I’m taking a watch pic, the minute and hour hands are in the “peg leg” position…one hand directly over the other…drives me bonkers! 😵‍💫

 

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Dan S

·Dec 31, 2022

I personally like the 8:20 look. 🙁

 

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mydeafcat

·Dec 31, 2022

Interesting article.

Whether in online forums or advertising campaigns, my attraction to a particular watch has never been influenced by the indicated time.

 

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Duracuir1

·Dec 31, 2022

Dan S

I personally like the 8:20 look. 🙁

8:20 is best with my Nipple Dial Coke for sure Dan. 2:55 not so much

 

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dougwhiz

·Dec 31, 2022

Enjoyed the article.

But I always thought they were supposed to be set to 1:50!