Good catch. Saw this on AblogToWatch today. I think they have a parallel strategy for their +4K watches:
1. Reissue vintage stuff for the WIS punters at competitive price points (i.e the recent Monaco Steve Mcqueen Calibre 11 re-release), similar to what Longines have been doing.
2. Do some gaudy/hublot tinged 45mm case sized, although actually quite impressive high tech stuff, (tourbillon, skeleton etc.) for the Cristiano Ronaldo crowd.
I actually think they might come up with a cool looking Autavia, but will keep costs down using an outsourced ETA or Sellita movement.
They did release some decent case sized 41mm heuer carrera 81 models recently....
http://www.calibre11.com/review-tag-heuer-carrera-jack-heuer-81-chronometer/Click to expand...