Swisswatch Expo inquiry...

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So I had talked to someone at Swisswatch Expo asking for any discounts available for a watch that had been on their site for a couple years. The employee had stated I was incorrect and the watch was just listed 2 months ago... Has anyone noticed that watches are re-listed and labeled "just-in"? It's really doesn't make a big difference either way but the employees tone just rubbed me the wrong way considering it was a "vintage" watch and I know it was the same watch just relabeled "just-in"... (it's the principle of it all!?!? lol).
 
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Many retailers and dealers do this. They also "sell" them to each other to make them look "just in" on the buyer's site. But this is actually one of the more benign types of shenanigans I see in the industry.
 
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