Community Stories

Swatch making you apply to get a Moonswatch

cal. 45 swatch
YY77
Posts
6,450
Likes
31,761
Yeah with only 1969 pieces and a 33 questionaire answered correctly and a jury selecting the winners from those there's more chance to get struck by lightning.::facepalm1::
 
dsio
Posts
35,679
Likes
39,910
I legit would love one to keep but the site is breaking already and doesn't work for me
 
JimInOz
Posts
18,776
Likes
39,021
I started, just for S&G, then gave up, it's inane.
 
Aludic
Posts
1,558
Likes
6,791
Well, I do like it. Both the watch and the ESTA procedure.

Not just because it's a funny caricature of actual border procedures, but much more so because it is at least an elaborate attempt to avoid queues of flippers ending up having fights. As you may or may not know, many Swatch stores including major flag ships have not had any stock of these since the launch spun out of control a while back. Perhaps this is a precursor to how the Swatch group looks to deal with the Royal Pop relaunch in the future.

And yeah, it also helps Swatch group acquire a lot more first party customer data. Valuable data to any brand, with Swatch not being an exception, of course!
 
YY77
Posts
6,450
Likes
31,761
M'Bob M'Bob
Is it true they’re going to be asking for blood samples too?
Don't be ridiculous, you only have to send a stool sample.
 
G___
Posts
368
Likes
1,680
Oh fυck off, from the FAQ "The 1969 selected participants are chosen by an internal jury from everyone who completes the questions correctly."

A jury, not a damn lottery. For gold with plastic and velcro.
 
M'Bob
Posts
7,329
Likes
23,756
G___ G___
Oh fυck off, from the FAQ "The 1969 selected participants are chosen by an internal jury from everyone who completes the questions correctly."

A jury, not a damn lottery. For gold with plastic and velcro.
An incredibly transparent and shameless attempt to veil junk as something incredibly exclusive.
 
ErichKeane
Posts
2,639
Likes
2,817
I guess I see their reason? They are selling $1000 worth of gold (11g of moonshine) for $500, so they are losing quite a bit of money on these. This is a marketing ploy exclusively, and I suspect they very much don't want to see rando's getting the watch and immediately melting it down to double their money 😁
 
AG77
Posts
435
Likes
1,094
Upon reading this thread I submitted an application. Pretty certain I won't qualify (I believe you'll likely need a perfect score?) but figured I'd toss my hat in the ring. Never owned a Moonswarch but they look fun.
 
Davidt
Posts
13,532
Likes
23,475
So dont apply for one of you don’t agree with the process.
 
DSotW
Posts
277
Likes
409
YY77 YY77
Don't be ridiculous, you only have to send a stool sample.
DNA and a Sperm sample too, to check your virility.. I mean viability....
Edited:
 
DSotW
Posts
277
Likes
409
I can see how this was originally a good idea, but not in this form.

I would imagine this started as a "how can we prevent the riots around the Swatch X AP, because the local police / authorities are not happy with us." (also, bad PR).

So, maybe initially it was a platform where you could reserve 1 watch at your local store. (But that still will not keep out the flippers as if Swatch actually cares?)

What I think then happened is someone (like me, I work in Marketing) had the idea to also add a lot of information gathering to <sarcasm> "better understand their customers" 😇 </sarcasm>

Which then leads into picking the highest profile customers.

I would venture, these will get awarded to a lot of Youtubers and "celebrities" so they can talk about how great these are...
 
pdxleaf
Posts
6,497
Likes
22,081
Their hearts were turned by the golden allure,
From pure disdain to craven lust.
Of the few who knew not its pull
And never cast their chance amongst the multitudes,
Only those few were deemed worthy,
Those who never sought, nor received.
 
Evitzee
Posts
7,785
Likes
14,378
Reminds me of the Swatch schtick of 35 years ago as they allocated their limited editions. Pure marketing nonsense for the drones who fall for this stuff.
 
Felix_La_PuBelle
Posts
1,032
Likes
6,026
It’s a certain kind of mad genius that they’re bringing a kind of luxury buying experience to an otherwise affordable product in the grand scheme of things.

Can’t wait to be offered champagne by a man in an Armani suit next time I go to buy a lawnmower.
 
34 More Posts...
Sign up or log in to reply...

Similar threads

Arancio601

Did buying a Moonswatch bring you here?

Arancio601 Open Discussion
kohster
kohster
Posts
25
Views
3K
savka

James Bond wears a MoonSwatch

savka Swatch Watches
asloper6001
asloper6001
Posts
22
Views
5K