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Swatch making you apply to get a Moonswatch

cal. 45 swatch
YY77
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Yeah with only 1969 pieces and a 33 questionaire answered correctly and a jury selecting the winners from those there's more chance to get struck by lightning.::facepalm1::
 
dsio
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I legit would love one to keep but the site is breaking already and doesn't work for me
 
JimInOz
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I started, just for S&G, then gave up, it's inane.
 
Aludic
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Well, I do like it. Both the watch and the ESTA procedure.

Not just because it's a funny caricature of actual border procedures, but much more so because it is at least an elaborate attempt to avoid queues of flippers ending up having fights. As you may or may not know, many Swatch stores including major flag ships have not had any stock of these since the launch spun out of control a while back. Perhaps this is a precursor to how the Swatch group looks to deal with the Royal Pop relaunch in the future.

And yeah, it also helps Swatch group acquire a lot more first party customer data. Valuable data to any brand, with Swatch not being an exception, of course!
 
YY77
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M'Bob M'Bob
Is it true they’re going to be asking for blood samples too?
Don't be ridiculous, you only have to send a stool sample.
 
G___
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Oh fυck off, from the FAQ "The 1969 selected participants are chosen by an internal jury from everyone who completes the questions correctly."

A jury, not a damn lottery. For gold with plastic and velcro.
 
M'Bob
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G___ G___
Oh fυck off, from the FAQ "The 1969 selected participants are chosen by an internal jury from everyone who completes the questions correctly."

A jury, not a damn lottery. For gold with plastic and velcro.
An incredibly transparent and shameless attempt to veil junk as something incredibly exclusive.
 
ErichKeane
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I guess I see their reason? They are selling $1000 worth of gold (11g of moonshine) for $500, so they are losing quite a bit of money on these. This is a marketing ploy exclusively, and I suspect they very much don't want to see rando's getting the watch and immediately melting it down to double their money 😁
 
AG77
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Upon reading this thread I submitted an application. Pretty certain I won't qualify (I believe you'll likely need a perfect score?) but figured I'd toss my hat in the ring. Never owned a Moonswarch but they look fun.
 
Davidt
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So dont apply for one of you don’t agree with the process.
 
DSotW
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YY77 YY77
Don't be ridiculous, you only have to send a stool sample.
DNA and a Sperm sample too, to check your virility.. I mean viability....
Edited:
 
DSotW
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I can see how this was originally a good idea, but not in this form.

I would imagine this started as a "how can we prevent the riots around the Swatch X AP, because the local police / authorities are not happy with us." (also, bad PR).

So, maybe initially it was a platform where you could reserve 1 watch at your local store. (But that still will not keep out the flippers as if Swatch actually cares?)

What I think then happened is someone (like me, I work in Marketing) had the idea to also add a lot of information gathering to <sarcasm> "better understand their customers" 😇 </sarcasm>

Which then leads into picking the highest profile customers.

I would venture, these will get awarded to a lot of Youtubers and "celebrities" so they can talk about how great these are...
 
pdxleaf
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Their hearts were turned by the golden allure,
From pure disdain to craven lust.
Of the few who knew not its pull
And never cast their chance amongst the multitudes,
Only those few were deemed worthy,
Those who never sought, nor received.
 
Evitzee
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Reminds me of the Swatch schtick of 35 years ago as they allocated their limited editions. Pure marketing nonsense for the drones who fall for this stuff.
 
Felix_La_PuBelle
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It’s a certain kind of mad genius that they’re bringing a kind of luxury buying experience to an otherwise affordable product in the grand scheme of things.

Can’t wait to be offered champagne by a man in an Armani suit next time I go to buy a lawnmower.
 
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