Speedmaster Japan Racing 3570.40 Launch Magazine Ads

These are magazine ads for the Speedmaster Japan Racing 3570.40 from when it was released. They appeared on the back covers of the September 2004 issues of Coyote and STUDIOVOICE.

·Coyote is a magazine focused on art and design.
·STUDIOVOICE introduces Japanese culture from a unique perspective.

Hmm… I wonder if placing ads in these magazines was really effective.
Which audience were they actually trying to target with this? 🤔
Maybe they were aimed at people into design and culture, not just watch enthusiasts.That said, it seems the watch didn’t sell very well at the time—so maybe the marketing missed the mark. 😵

Coyote


STUDIOVOICE



The promotional tagline in the top left.
「月面着陸35周年」
アポロ11号のアームストロング船長が人類で初めて月面に降り立ったのは1969年7月2日(米・東部時間22時56分)。以来、オメガ・スピードマスターはNASAの宇宙飛行士たちの腕で、宇宙と人類をつなぐ時間を記録してきました。火星に水の痕跡が認められるなど、昨今、宇宙への関心はますます大きくなっています。オメガ・スピードマターは、これからも宇宙への冒険の歴史と歩みをともにしていきます。

The text to the lower right side of the watch.
月面着陸35周年記念限定
「オメガ・スピードマスター プロフェッショナル」
Ref. 3570.40
¥304,500(税込標準価格)

The text below the astronaut’s left foot.
It lists the Tokyo and Osaka phone numbers for the Swatch Group Japan Omega Customer Service Center.

This image is a product description photo from Mercari, a Japanese marketplace app, showing an item that was either sold or is currently listed for sale.
Each link is listed below.
https://jp.mercari.com/item/m986569...re&utm_campaign=share-2&source_location=share
https://jp.mercari.com/item/m201399...re&utm_campaign=share-2&source_location=share

I have this add (from Coyote), and it's in my avatar! My Japanese mother-in-law was somewhat curious when a Japanese magazine from 2004 arrived and why I would want it... I took off the back page with the ad to keep and let her have the magazine. I think it's interesting that the add leans into the moon landing, even referring to the 35th Anniversary of the landing, rather than any racing angle for the 3570.40.

I have resisted a MARK 40 3513.53 for a while now, if I was going to have only speedmaster it would be this or a vintage moon watch.

Strange as this advertising used the official NASA photo in mirror image !
(NASA photo number: AS11-40-5868 )
.

This image is significant in terms of the first Speedmaster on the moon