Speedmaster Apollo Straight Writing Advertisements

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All,
Has anyone ever seen any advertising literature for a Straight Writing ? As owner and fan myself saw this come up alongside an Apollo 11 Straight writing currently on sale on Chrono24. I has never seen this image before, do we think its genuine? Just thought any Straight Writing fans would be interested and keen to see other literature if any one has others keen to see

Thanks
Michael

 
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All,
Has anyone ever seen any advertising literature for a Straight Writing ? As owner and fan myself saw this come up alongside an Apollo 11 Straight writing currently on sale on Chrono24. I has never seen this image before, do we think its genuine? Just thought any Straight Writing fans would be interested and keen to see other literature if any one has others keen to see

Thanks
Michael

Very interesting, especially the date of the stamp from 1969 which is two years prior to the „common knowledge“ delivery dates for the steel Apollo XI SR Speedys! 👍
 
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Very interesting, especially the date of the stamp from 1969 which is two years prior to the „common knowledge“ delivery dates for the steel Apollo XI SR Speedys! 👍
I do not think the date relates to the literature. That’s just a first day cover from the Apollo 11 launch which the seller has added. There is no date on the literatiure itself that I can see
 
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More pics.

Couple thoughts.

I'm intrigued with the stamped envelope because it shows Apollo 12. The Apollo 12 crew attended Expo 70 in Japan, which we believe was a catalyst for the straight writing Apollo XI. It makes me wonder if the "Omega Memorial Watch" ad was connected with the Expo 70. It's a bit strange that it's in English and not Japanese, if it was connected to the Expo 70. But if the Japanese text is on the rear ( and not a different brochure), then that would make sense. Google translate says the Japanese on the rear of the brochure reads "Speedmaster Apollo 1972." This is intriguing because it corresponds with the idea that the watches were released in 1972.

Here's more on Expo 70:
https://www.smithsonianmag.com/air-space-magazine/when-apollo-went-japan-180974469/

I'm also intrigued with the hang tag, as it shows the price in yen, as well as with the Ginza shop paper. This corresponds with the thought these were sold in Japan.

I'm not certain that all the items came originally with the watch. I thought the original box was a paper moon box, similar to the gold Apollo XI but with a smooth service and not the cratered box.

As for the envelope being stamped 1969, the envelope could have been collected before the watch and added to the sale. It doesn't mean the watch was around in 1969.

this seems over priced at 20k.

Also, I 'd like to know what this is?


The seller describes ghost bezel, which I disagree with how this bezel appears. As far as any of these items coming with this watch originally, I am not certain based on how the seller describes them.

_________________________
From the seller's description, translated from Italian:

"Omega Speedmaster Moonwatch Straight Writing Apollo 1969 Vintage untouched with ghost gray bezel (also known as faded tropical gray) DNN Dot Close to 70

with gray/green step dial (pad-printed dial)

and original 321 spider glass

Bracelet 1116 31 consistent with year/month of production September/October 1970

(31) late 1970s production in the USA and the Rising Sun with 7-hole adjustment box in excellent condition

575 lugs contemporary to the era, not aftermarket (different, larger letters)

The case features original period satin finishes

NOTE: Purchases made in the Rising Sun are always a guarantee of quality and reliability.

Movement 861 #30.990.xxx produced between September/October 1970 is extremely rare. This example of ST 145.022-69 "Apollo XI 1969" is one of the few released before the consolidated series #31.300.xxx - #31.600.xxx

It is in excellent condition, serviced, very clean, and all its parts are period-correct.

The watch comes with its box (preserved as new), outer box, dealer's tag, Omega guarantee printed in December 1970, and booklets printed in May 1969.

The set also includes an Omega watch case, the original Japanese plate from the Tokyo seller (Speedmaster: スピードマスター NASAが認めた伝説のクロノグラフ), two period Japanese display stands, a magnifying glass, and a Japanese book. NASA commemorative watch and original Omega Apollo XI 1969 commemorative box set

The stepped or "Pie Pan" dial, produced until 1972, possesses a charm and feel that newer, modern equivalents seem to lack.

The Reference 145.022 with the Cal. The 861 working watch is clearly built to last - the tritium works properly.

This is the model where the seahorse was removed and where the now standard inscription "THE FIRST WATCH WORN ON THE MOON" was written for the first time.

The crystal is in excellent condition, with the A1 Narrow logo, nicknamed "Spider Glass," and internal markings.

It is an original vintage watch and extremely rare because it is almost always replaced with overhauls.

(An original vintage service crystal with the 1970 logo and new original pushers/crowns are provided if a replacement is needed to further improve the aesthetics.)

Original selling price: 65,000 yen (list value: $250, exchange rate: 258.02 in 1973). The sale was confirmed by the sole Japanese customer in July 1973.

The watch is fully authenticated and certified as to its Japanese origin. It is guaranteed to work until 03/02/2027 (it has an average deviation of 2-3 seconds per day when unworn)

Choose the chrono24 certified purchase option for a 100% reliable purchase.

HISTORY

The reference ST 145.022-69 was produced and delivered for several years, until 1974.

Many variations were introduced, the most notable of which is found on the caseback, with the inscription "the first watch worn on the moon."

This watch has such a caseback and is nicknamed "Straight Writing."

Some of these 145.022-69 "Straight Writing" models featured an extremely rare caseback referencing the Apollo 11 mission, similar to that of the gold limited edition "Apollo XI 1969 - Tribute to Astronauts."

These special versions, all sold in Japan, have an estimated limited run of 500-600 pieces. Omega Speedmaster Moonwatch Straight Writing Apollo 1969 Vintage untouched with ghost gray bezel (also known as faded tropical gray) DNN Dot Close to 70

with gray/green step dial (pad-printed dial)

and original 321 spider glass

1116 31 bracelet consistent with year/month of production (September/October 1970)

(31) late 1970s production in the USA and the Rising Sun with 7-hole adjustment box in excellent condition

575 lugs from the period, not aftermarket (different, larger letters)

The case features original period satin finishes.

NOTE: Purchases made in the Rising Sun are always a guarantee of quality and reliability.

Movement 861 #30.990.xxx, produced between September and October 1970, is an extremely rare example of ST 145.022-69 "Apollo XI 1969," one of the few released before the consolidated series #31.300.xxx - #31.600.xxx.

It is in excellent condition, serviced, immaculately clean, and all its parts are
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Awesome post by @pdxleaf above 👏

I went hunting on Steve Waddingtons site old-omegas.com but brochures around 1971 seem quite rare and Japanese ones even harder to find.
Looking at the initial photo again, I'm guessing that the print is actually from a magazine; due to the size compared to the postal cover. Brochures from that era were surprisingly small, I assume so that they could easily be mailed out. This was the time of sending a stamped self addressed envelope for allsorts of things!
But if the print is an advert then I'm surprised their are no contact details for a watch dealer or even an address to send in for a brochure. Maybe it was a double spread?
The hunt continues 😎🤓
 
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Page 40 (corrected) of the Japanese Speedmaster book (also pictured in the listing) has this same imagery, but without any text, and the Speedmaster is gold! 😳
I'm afraid I'm struggling with poor reception and old technology (and an even older mind!) but I'll try and get a picture up of the image, and of the Japanese text on the opposite page, to see if anyone can translate it.
Unless anyone knows if this book is viewable online?

Edit: my copy is the Japanese version of A Time Capsule by Kesaharu Imai.
Has anyone got the English language version on their bookshelf?



Apologies for the poor images Michael.
The English language version of A Time Capsule was notorious for having poor binding and the pages falling out. This might work in your favour if you wanted a page for display or even getting an owner to scan the page for you. 👍🤞

The Photo Credit at the end of the book for the page 40 image (above) is just: Omega S.A.
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That was a Mission in itself! 🎉🤣

No "secret sauce" though ☹
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Top marks! 😎👏
I did just see your Mitsukoshi post and thought you'd be the one to get it! Honest 😉
So was this an advertisement created by Omega, and if so, when and where did it appear?
 
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@mountainunder Thank you, a quick translation of the text.

New Release: Speedmaster with Proof of Glory
Apollo 11 achieved humanity’s first moon landing. The watch adopted by NASA for this mission was the Omega Speedmaster. On July 21, 1969, Commander Neil Armstrong and astronaut Buzz Aldrin became the first humans to set foot on the moon. At that moment, the Omega Speedmaster was strapped to their wrists. This historic event is a great source of pride for Omega, and to commemorate it, a special edition engraved with “THE FIRST WATCH WORN ON THE MOON” is being released.

Was there any date on that document ?
 
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So was this an advertisement created by Omega, and if so, when and where did it appear?
I'm assuming it's late 1970 at the very earliest due to the Snoopy award being in the picture from @mountainunder - but more likely 1971 (or later) given the lead times required to get into print (?).
"Omega was given the Silver Snoopy Award on October 5th 1970"

In the other thread, about Mitsukoshi, @mountainunder explains the dates printed on Japanese magazines are at least a month after the publication date.

Is your Google translate of 1972 definitely from the back of the image in the first post?
I must admit to not having viewed the eBay listing itself and my tablet is taking forever to load your pictures each time I come back to this thread.

Hoping @mountainunder can provide more details from where he found the image.
 
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The image displays the name "OMEGA Speedmaster Apollo 1972" in both English and Japanese characters.
Is your Google translate of 1972 definitely from the back of the image in the first post?
 
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Well, I picked up this image from the internet.
https://jp.pinterest.com/pin/omega-omega-memorial-watch-1972--57420963988065347/

This is the Amazon link for the MOOK publication.
https://www.amazon.co.jp/20世紀の記憶装置―オメガ・スピードマスター-ワールド・ムック-100-今井今朝春/dp/4846521001

To me, the loupe looks like an accessory that comes with recent Speedmaster models.
The plate appears to be inscribed with the exact text as stated in the Chrono24 product description.

Since the image is blurry and AI still can't read it accurately, I'll transcribe the Japanese text on the left side myself.
宇宙飛行士と同じ
オメガを
あなたの腕に!!

栄光の刻印のあるスピードマスター新発売
人類初の月着陸以来、オメガ・スピードマスターは、NASA(米航空宇宙局)の宇宙飛行士の腕にはめられて月着陸をたびたび経験しました。
アポロ13号が電気系統の故障で緊急帰還したときも、おおいに役立ちました。そのため特に、貢献のあったものだけにあたえられる(スヌーピー賞)が宇宙飛行士たちの推せんよりオメガ社に贈られたのです。もちろんその高性能・高信頼性はすべてのオメガに共通です。
このたびオメガでは、アポロ16号月飛行を記念して栄誉の刻印のある特製スピードマスターを発売。なお、数に限りがありますので、もよりのオメガ特約店でお早めにご予約ください。

I couldn't read the small text above the image of the Snoopy Award.
The text under the Omega logo is not very legible, but it appears to include the name and contact information of the then-official Japanese distributor, Siebel Watch Co., Ltd. Below that, it seems to describe the specifications and prices of the Omega Speedmaster Chronograph, Omega Flightmaster, Omega Speedmaster Mark II Chronograph, and Omega Seamaster Chronograph.

This is just my guess, but this product seems to be a set that includes a watch and its related accessories. The magazine, magnifying glass, watch stand, plate, advertisement leaflet, and postcard appear to be the related items. Additionally, the watch stand and plate seem to be a set. In stores, they might have displayed the Speedmaster on the watch stand, placed the plate in front of it, and showcased it in the store's display case.
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@mountainunder
Was there any date on that document ?
I can't find the date anywhere.
In the other thread, about Mitsukoshi, @mountainunder explains the dates printed on Japanese magazines are at least a month after the publication date.
"I'll add some clarification since my explanation was a bit lacking. The magazine's date shift only applies to the issue date and doesn't affect other dates.
 
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Very interesting, especially the date of the stamp from 1969 which is two years prior to the „common knowledge“ delivery dates for the steel Apollo XI SR Speedys! 👍
A first day issue for another event it seems, so not really connected but still a nice item. That movement number is truely early though !



Also, I 'd like to know what this is?
A dealer window stand of some sort ?
 
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Page 40 (corrected) of the Japanese Speedmaster book (also pictured in the listing) has this same imagery, but without any text, and the Speedmaster is gold! 😳
I'm afraid I'm struggling with poor reception and old technology (and an even older mind!) but I'll try and get a picture up of the image, and of the Japanese text on the opposite page, to see if anyone can translate it.
Unless anyone knows if this book is viewable online?

Edit: my copy is the Japanese version of A Time Capsule by Kesaharu Imai.
Has anyone got the English language version on their bookshelf?



Apologies for the poor images Michael.
The English language version of A Time Capsule was notorious for having poor binding and the pages falling out. This might work in your favour if you wanted a page for display or even getting an owner to scan the page for you. 👍🤞

The Photo Credit at the end of the book for the page 40 image (above) is just: Omega S.A.
Here you go!

The pages are a mess, and let me know if you need more info!
 
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Here you go!
The pages are a mess, and let me know if you need more info!
Thank you very much Sir! 👊
That is perfect.

I did have a later thought that some books and magazines have the description or details of a full page picture on the previous page, so as not to 'spoil' the image.
From my Japanese copy I doubt that is the case with the double spread on pages 38 & 39 but would appreciate it if you could have a quick look for us. 😉
 
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Thank you very much Sir! 👊
That is perfect.

I did have a later thought that some books and magazines have the description or details of a full page picture on the previous page, so as not to 'spoil' the image.
From my Japanese copy I doubt that is the case with the double spread on pages 38 & 39 but would appreciate it if you could have a quick look for us. 😉
Your wish is my command.....
😁



And a bonus - page 37!

 
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I think the astronaut photo and the crater photo on Chrono24 are probably from the photo below and the item in the link.
https://jp.mercari.com/item/m522621...q2lLLVml7zsKm5tF4-RoQ_gP57VQ1p30t2dvoTf7RTte7
This item is already available on a Japanese marketplace called Mercari, and it is a promotional good from Omega’s former retailer, Siebel Watch.

I think the plate is also a promotional item similar to this photo.
I had AI create an example image of how it might be used. The kanji and the watch look a bit strange, but it’s only meant as an image for reference.


The price tag of 65,000 yen catches my attention. In the Straight Writing advertisement I posted above, the Speedmaster appears to be priced at either 105,000 or 106,000 yen. If we assume it was 105,000 yen, then 65,000 yen would be roughly a 40% discount. That’s cheap...!!

According to the product description on Chrono24, it was sold in 1973. That was right around the time of the first oil crisis, so maybe the Speedmaster wasn’t selling well and they had no choice but to discount it... though I’m not sure.

By the way, I wonder if there are any advertisements for the standard SW.
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