A bit late to this, but I wandered into a local Swatch shop yesterday and tried out a couple of the new SS Irony line. Dammit, but they are pretty nice, especially this one.
View attachment 304356
View attachment 304357
It was surprisingly light, comfortable and seemed not to wear too big for it's size. I also liked the see through caseback and the funky movement finish. The winding was also smooth as silk. The major downside for me is the proprietorial strap issue. With regard to price, it's online in the UK for £127.00, so not overly expensive. I was also informed that
Swatch will service these (as opposed to the plastic cased models).
It may not appeal to all, but I think it's a pretty good effort. If you are passing a Swatch retailer, have a look - you might be surprised
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