Since when did damage become “patina”

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I say patina-sure. The dial is “damaged” technically but it’s consistent with age and use and you had no illusions about it being “extra special” because of it when you bought it I’m betting. I’m guessing there was moisture intrusion at some point.
But, we could call is a Mars Rover patina with its red planet dial- then it will be worth twice as much!
 
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... since people have realized that tremendous beauty can be found in imperfection...
You surely meat tremendous "profit", right?
 
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So it seems that patina, just like beauty, is in the eye of the beholder. I would never spring for one of these Rolex "spider dials" or Tudor "bubbled 94010/1 dials" (especially given the inflated prices these watches are going for whenever they are "ticking bombs" before they truly disintegrate...), but a few examples shown in this thread are visually appealing.
 
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I find promoting spider dials as a desirable form of patina to be particularly odious.
 
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Patina on bronze is protective: it slows the oxygen from getting to the deeper metal, remains superficial. Same with SS & aluminium.
Rust is different, it just keeps getting deeper & doesn't slow down.

So that's the line for me. If it looks stable & hasn't damage the structural integrity, I'll call it patina (ugly or pretty).
If it looks like it will one day flake off, or turn to dust, or has grown algae, that's damage.
 
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This is the watch that started my rant... this guy should write for Hodinkee

The descriptive of “seductive ghost bezel” is what made me say WTF?!?!

I completely agree with your sentiment about the marketing of damage as patina, but as far as hyperbole goes, the description in that listing is pretty tame, with just one reference to damage as patina. In the end, I think most serious collectors still value authenticity, condition and provenance (in that order). IMHO, being seduced by "patina" over condition is for those newer to the hobby, or for those thinking they can market a flip for more money to those newer to the hobby.
 
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Case by case basis. If you like it, buy it. If you don’t like, don’t buy it. Rinse and repeat for basically everything. In life. Ever.
 
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Sir George Daniels once said, "It's not patina, it's decay."

I always thought that was an interesting take on what he was seeing in the used watch marketplace.
 
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Sir George Daniels once said, "It's not patina, it's decay."

I always thought that was an interesting take on what he was seeing in the used watch marketplace.
That sums it up right there!

Life is indeed about decay, but let’s stop the upsell and call it like it is- dial shows spotting, bezel has fading and a crack, case has been polished and hands are losing their lume....ok, all facts and now I shall proceed with that knowledge and make my decision about if I can live with the amount of decay. But to paraphrase and imbelish upon a former posters don’t piss on on my shoes and tell me it’s a rainbow of dynamic fluids.
 
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One of my dial is ruined , out , dead , completely passed out ... but this dial is the only one I ever send like this ... making it quite unique to my eyes ( and certalinly only mine), that is why I love it so much 😀

That is a work of art!
 
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certainly a patina. evenly distributed over the dial, with no specific area of destruction or damage. it could be
overly moistened at some point and caused the reaction on the dial. beautiful rusty omega.
 
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That sums it up right there!

Life is indeed about decay, but let’s stop the upsell and call it like it is- dial shows spotting, bezel has fading and a crack, case has been polished and hands are losing their lume....ok, all facts and now I shall proceed with that knowledge and make my decision about if I can live with the amount of decay. But to paraphrase and imbelish upon a former posters don’t piss on on my shoes and tell me it’s a rainbow of dynamic fluids.

You're conflating natural aging, which results in patina, with damage. They are not the same.

Of course the beauty, or lack thereof, of natural patina is subjective. But there many instances, and not only in the vintage world, in which patina is widely considered to be very attractive. In the case of leather, for example, I expect that a rather high percentage of consumers would find patinated leather jackets, chairs, etc., to be more attractive than those fresh from factories.

I do agree, though, that those attempting to use the word "patina" to enhance their prospects for a sale of an unattractive watch deserve to be ridiculed.
 
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I think @Tony72 makes a good point here—aging vs damage is the question.

The watches that make me wonder are the ghost bezel models or the late 60s to early 70s models with a radium-like patina—the tritium has gone more orange. Are these examples of aging? Artificial aging?
 
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ejj ejj
I think @Tony72 makes a good point here—aging vs damage is the question.

The watches that make me wonder are the ghost bezel models or the late 60s to early 70s models with a radium-like patina—the tritium has gone more orange. Are these examples of aging? Artificial aging?
Exactly! I have had both my GMT and SMP for 18 years (and weren’t safe queens when I bought them) and they have been subjected to severe weather conditions (desert, sub zero and tropical), for extended periods of time with sleeves up in scorching sun (yes I slather in sunblock and have to wash it out of the damn bracelets all the time), and my bezels and dials on both have neither “tropcialized” or “ghosted” and the lume on both is slightly yellowed. For these things to get that bleached out, The original owners skin much have had the texture of parchment!

But- on the bleaching of the bezels, is it possible that prolonged exposure to chlorine (aka swimming pools) could do that?
 
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This thread reminds me of that old sign hanging in the shop window:

“We Buy Junk and Sell Antiques”.
 
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This thread reminds me of that old sign hanging in the shop window:

“We Buy Junk and Sell Antiques”.
Or George Carlin's my stuff and your crap.