This was posted above, and I posted something like it elsewhere, but most manufacturers of stuff plan out their product lines well in advance. Omega probably figured that, based on the previous Snoopys, that they'd need 5000 or 6000 to meet demand. I don't know what the actual number is, and it doesn't really matter for this discussion. But there's some number that they planned for. Parts were ordered, tools were set up, watchmakers were trained, etc. It appears that the demand FAR exceeded their initial estimates. 2x? 4x? Who knows? Let's say it's 20,000 units. They probably had some wiggle room in their manufacturing capacity, but it wouldn't be that much. Maybe 10-20%. So there are a few possibilities here. They could keep manufacturing 2000/year for the next 10 years. Or they could do it for five years and stop (and give some sort of apology to the Omega community). Or they could rebalance their manufacturing capacity and increase Snoopy production for the next year (which might be 2022 or 2023) to triple or quadruple the output to satisfy demand in a reasonable timeframe. If they were choosing that last option, I could see them making an announcement at some point that anyone who wants a Snoopy needs to make a deposit (where legally allowed) with an OB, and then making that quantity (plus a few extra) when they've opened up capacity, because at that point they'd be able to tell you that you'll be getting a watch, and this is when. And, of course, Omega could do something completely different.