Don't be shy about letting the AD know the online price he's competing with. Let's say the difference is $1,000. You could say,
"Look, I d really like to purchase from you because you've given me such great service. But $1,000 is a $1,000. I can't afford to waste money. [PAUSE. CONSIDER. PONDER.] Would you be willing to meet me halfway and come down $500. If so, I'll buy it right now."
And you would actually have to buy right then if the AD agrees, or you may lose credibility and you'll almost certainly agitate the AD.
Worst case scenario is the AD says no and sticks firm to his price. If that happens, you can leave to think it over, knowing you gave the AD a good opportunity to make a sale.
You can't lose.
Unless you pay for a watch and leave without a watch. Just avoid doing that.
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