September UK price increase

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Well that's 4%.

SMPs have gone up by £100 which is 1.9%.
 
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I miss the days only about a decade ago, where a Seamaster and Speedmaster could be picked up for £1,100 and £2,300 very lightly worn pre-owned.

Looking at the retail price now on what a Speedmaster will be after this price increase - £6,500 on hesalite and almost £7,600 on sapphire.

Glad I got my Speedmaster in the £2,000 range brand new and it was a buy-it-for life purchase, one-and-done kind of thing. I feel for the new owners these days.

You remind me my colleagues who are think real estate prices are crazy because they bought their house 20 years ago and it was way cheaper back then. 😀 I mean inflation is a thing, and there is a whole other slew of reasons.

Think of it from positive side - you can now sell your Speedmaster and get the money back for it. You are getting a Rolex effect, its not all terrible surely!
 
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Hi, I checked out the UK Omega homepage and haven't seen any changes regarding price increases nor in the others european countries I think that the AD's are just telling us potential customers to buy a watch as soon as possible " before it's too late" so that they can make money on us? Just my 2 cents

UK prices increased by £100 yesterday for the sapphire sandwich Speedmaster and £100 on the green Seamaster. Correct prices are showing on Goldsmiths etc not checkec Omega site mind you.
 
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Both my watches (Speedmaster 38 & Seamaster 300SMPC) have gone up by £100.

I paid £3850 for the Speedmaster in October 2019, and it’s now £5300- that’s some increase in 4 years for the exact same model.

My local OB were complaining about this, because customers feel they are paying so much more for the same product, and they feel Omega should be changing them up a bit up at least allow them to justify the level of increase.
 
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My local OB were complaining about this, because customers feel they are paying so much more for the same product, and they feel Omega should be changing them up a bit up at least allow them to justify the level of increase.

A viewpoint which ignores Brexit, Covid, Russia's invasion of Ukraine and the 10% drop in the value of sterling against the swiss franc over that period.
 
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A viewpoint which ignores Brexit, Covid, Russia's invasion of Ukraine and the 10% drop in the value of sterling against the swiss franc over that period.

IDK if the AD's point of view ignores some or all of those things. They're the ones that have to make the sale, at whatever price Omega insists on these days, and with the squeezing of margins widely reported by ADs, that can't always be easy.

Prices on Omega stalwarts like the Speedy and SMP 300 have outpaced inflation pretty comfortably, and some key rivals like Tudor. In early 2020 I paid CAD 4850.00 for a new SMP 300 and just under 4000.00 for a BB58, both on steel, from the same AD.

Today that same BB58 is CAD 4890.00. At nearly +900, that's a decent jump.

And today that same SMP 300 is now CAD 8100.00. At +3250, that's a much steeper jump, and the price differential between them is now over 2k higher than it was a few years ago. No idea how these line up in other markets, but it's noticeable.

Is Tudor somehow better at battling the headwinds of Brexit, Covid, the Ukraine invasion or the strength of the Swiss franc? I have no doubt that Omega has faced its own difficulties in terms of supply, manufacture and distribution, but I also suspect it has adjusted its pricing as part of a conscious repositioning. Maybe they'll slow it down. Maybe they don't have to.

I do think that these are reasonable topics for discussion here, especially as they generally come up during or in the wake of price hikes.
 
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I don't doubt there's some corporate greed, and perhaps a move upmarket, but I do get a bit triggered by people who seem to think everything should cost the same as it did four years ago.

My own (non-watch) experience has been a struggle to keep up with supplier price increases over the last few years.
Now that some costs have stablised, some of those companies may have better margins (one even had a price reduction) but on the other hand two German companies decided to pull out of the UK market altogether so trading here is definitely more costly than in 2019.

To bring it back to Omega, the NTTD was £6520 when launched at the end of 2019 and is now £9500.
Titanium prices did spike by 300% in 2021 but have since come back down to about 20% above '19 prices.
My guess would be that they are (massively) profiting from a percieved increase in costs that didn't materialise over the long term.

My own situation is that I've wanted an Omega watch for a number of years but had the (unjustified) last minute fear about spending that much so sit here wearing a Farer. Now that the particular object of my desire seems to have almost disappeared I'm on a mission.
Yes, I should have bought years ago but I'm past worrying about that.
 
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I paid £3850 for the Speedmaster in October 2019, and it’s now £5300- that’s some increase in 4 years for the exact same model.

My local OB were complaining about this, because customers feel they are paying so much more for the same product, and they feel Omega should be changing them up a bit up at least allow them to justify the level of increase.
But your 2019 version is NOT the same watch as the 2023 model; different movement, different dial, different bracelet. To a non-informed viewer they look the same, they aren't. We can argue whether the new model is better, but we just can't compare prices as if the two versions are the same. Omega is not going to commit suicide by "changing them up" in order to differentiate them in the eyes of a potential buyer.
 
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Speedmaster Sapphire SS got a 3.4% price increase today in EU.
 
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The same thing will happen to Omega in the coming years that happened to them maybe a decade or two ago - all the people buying them were buying cheap 90's Bond Seamasters and it's quartz variant or other unwanted versions of the watch like the electric blue steel bezel one. These were literally like £700 watches and were commonly bought as a TAG Heuer alternative.

Omega then got too expensive with watches like the co-axial Seamaster which were selling for practically triple the old model - like in the low £2,000 range and Omega moved upmarket and lost a bunch of its previous owners.

The same thing will just happen now in the coming decade where all the one watch owners who bought something off Jomashop at 30% off or bought into social media hype over the Seamaster 300m in white that they got for £4,000 odd won't be able to buy another Omega in the £7,000 range or anything new that's produced so they'll just keep or sell their watch and move on from the brand. This is also going to have some knock on effect where Omega's actually finally become desirable to criminals and even a watch like a hesalite Speedmaster is a target for theft with it being worth almost close to £10,000 (in the next decade)

Omega is easily picking up new owners in Asia currently who are throwing big money at the brand. Most of Omega's current advertising seems to be Asian focused. These price rises will just come fast and frequent until their previous "cheap" image is forgotten about and the new owners know the brand as expensive.
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