Selling: Pointers & Tips...

Sell like you are the buyer.

Disclose everything: highlight marks, service history. If you know it, say it. If you don't, don't guess.

Pictures: in focus and aligned. Best natural light you can find. Try to make them look like the watch in person. Many people won't and don't like adjusting the photo. I will adjust the photo if needed to make it look as close to the physical appearance, with the idea that a camera applies its own filters anyway. As a minimum, take a full face shot, a straight on lug shot both sides, side shots, casebook, movement if possible. Can't have too many. Close up of dial and any imperfections.

Money: Everyone has their preferable way to pay. I prefer Wise, formerly transfer wise. Low fees, quick, a wire transfer where you don't need to give personal bank details to each other, good exchange rates. They have an escrow service, if desired. You send the watch, they hold the money until the buyer receives and accepts it. Can be great for higher value watches.

Shipping: USPS tracking and signature works. Ask the buyer if they want signature, as not everyone can be home. Securus is cheap insurance. Registered mail is very secure, but costs more and takes longer. Good for higher value. Provide tracking and track it yourself also.

Local vs International: I've done both. It's not a big deal for international. Discuss it with an international buyer. Shipping and mail time can take awhile, but international buyers understand that and are sympathetic.

Duty: Value the watch in three components, case, movement, bracelet. Don't just say watch. If most of the value is placed on the movement, that has a lower duty fee.

Packing: Double pack, box or envelope within box. Put plastic or film between caseback and bracelet. I like to tape down the inner wrapping to the outer box so it doesn't move around, if sending just a watch with no accessories. Make the watch float in its own cocoon.

Communication: Use PM to answer additional questions. Offer to talk on the phone as needed. Check out the buyer's profile. Not normally an issue but I had someone join OF because of a watch for sale.

Refunds: I like to offer a refund but ask that the buyer let me know right away. It doesn't need to be shipped back immediately, but it helps to avoid buyers remorse one week later. As much as you try to describe something, people have different judgments. You can't buy a good reputation, but you can lose one.

Rules: Read the rules and follow them. One posting or bump per day.

Be grateful: Above all, remember that selling on OF is a privilege. Recognize that by thanking the mods for supporting this platform. Be prepared to meet and make new friends.

This is very true. There is strong interest in certain brands, and much less so in others. Also, many members here have mature collections, so they are mainly looking for very special pieces or bargains (yes, me too ... guilty as charged). Pricing your watch appropriately is important, but sometimes it just isn't the right place to sell, and you can do better elsewhere.

Just in the past year, Instagram has become a viable alternative for me, maybe my posts there finally started to reach a critical mass.