Seiko throws the guantlet down to the Swiss.

Marsimaxam

Always have admired Seiko innovation and technology. The Swiss still can do a few things better...
1. Swiss Army Knife
2. Fondue
3. Banks
4. Taller Mountains

mzinski

It may have been enhanced but that's the sound:
T0 is clearly characterized by its ticking sound. An escapement ticks eight times per second if a watch has 28,800 vibrations/hour. In the case of T0, the ticking sounds like a 16th note feel, accompanied by the impact sound of a constant-force every second.

A alkearl

There is a long history of the Japanese including the consideration of sound in their design of everyday things. It's really quite interesting stuff. One of the more recent pop culture examples of this is the episode called "Composure and Elation" of Malcolm Gladwell's podcast "Go and See" (which is really just a series adverts on different aspects of Lexus with some interesting tangents thrown in and around the marketing). Worth checking out if for no other reason than to learn more about taking design beyond just what you see.