The biggest problem this watch has by far, is that Rolex seems to have completely forgotten that there's a company called Patek Philippe that makes a model called the 5035 with Day, Date, Month, 24H which can be had for under $20k, and hell if the 24H complication isn't everything, you can have a 5146 brand new for around $35k. This Rolex Sky-Dweller appears to be priced around $38K euro on bracelet, or $32K euro on leather strap, so if you can't afford a Rolex, you may be forced to settle for a Patek Philippe.
Its sort of like if Mazda decided to release a rear engined, flat-six, two-door sports car, and price it at $200k. It might be good, but isn't there a company that's already owned that entire market segment since the 1960s?