Rolex retail prices 2020

Millenary Watches · Jan 22, 2020

alecuncu
Won't secondhand prices just go up as well?

Yes logically, over time. But with the premium on sports models, I don't think anyone dares to say where the secondhand market prices for these are going.

fbf · Jan 23, 2020

already seeing used market going up from some dealers. sigh

Evitzee · Jan 23, 2020

Supply and demand. And when new prices go up used prices tend to do the same. That's been the history with Rolex for at least 40 years.

Nobel Prize · Jan 23, 2020

I understand the price adjustments. I don't understand the fact that they actually don't have inventory. At his point they should really close50% of their brick and mortar presence and consolidate inventory into the remainder. Savings and efficiency.

Evose · Jan 24, 2020

I'm just happy I was able to secure my purchase at the end of December. Apparently, placing a deposit on a specific price, prior to increases, isn't retained when completing the remainder of your payment. I feel for those that are on longer waitlists 1+ years.

jhross98 · Jan 24, 2020

Interestingly there are a ton of ceramic Daytona at European watch company right now...

wjgesq · Jan 25, 2020

Lenny Pepperidge
Market Manipulation. There'll be case studies written about this at the business schools at Harvard and Chicago ten years from now. Love 'em or hate 'em; they're very good at what they do.

Chicago—where Rolexes disappear.

Evose · Jan 25, 2020

W wjgesq
Chicago—where Rolexes disappear.

I'm in Chicago. Get laughed at when asking about Rolex.

JCC · Jan 27, 2020

Something doesn’t add up. Rolex supposedly produces around 1million watches a year. I don’t understand how they could be in short supply? That makes no sense to me. Are there that many wealthy people that likes watches? I mean we’re talking a million watches a year! Lots of them are priced around $10k. This is not a small amount.

So, either Rolex is not producing that many or the few people who are enthusiasts are buying 10 to 20 watches a year? I can tell you that not many millennials and younger even wear watches so this bubble won’t end well for Rolex.

Evitzee · Jan 27, 2020

JCC
Something doesn’t add up. Rolex supposedly produces around 1million watches a year. I don’t understand how they could be in short supply? That makes no sense to me. Are there that many wealthy people that likes watches? I mean we’re talking a million watches a year! Lots of them are priced around $10k. This is not a small amount.

So, either Rolex is not producing that many or the few people who are enthusiasts are buying 10 to 20 watches a year? I can tell you that not many millennials and younger even wear watches so this bubble won’t end well for Rolex.

You have to think GLOBALLY, not just in your local cocoon. Rolex's main market is NOT enthusiasts who hang out on forums like this, we represent a drop in the bucket of Rolex purchases. Most Rolex watches are one off purchases as a luxury symbol. The population of FIRST world countries, those who have developed economies, well defined laws, etc number just over 1,000,000,000. SECOND world countries total about 500,000,000. That's roughly ONE Rolex for every 1,500 people per year. That's a very low penetration rate and leaves lots of room for expansion for such a well known and aspirational brand. For most people a Rolex watch on your wrist is a sign of luxury and a statement of your success. And we aren't even talking about THIRD world countries who aren't Rolex markets now but could well be in the future. Rolex would have no problem selling a million watches a year, they could sell a lot more if they were so inclined for business reasons.

www.worldpopulationreview.com

JCC · Jan 27, 2020

That’s just the thing. There aren’t that many people that can and want to buy a $10k watch. Most of the world population are poor, or what we would consider very poor. Even here in the U.S., most of the population are living paycheck to oaycheck.

OmeGez · Jan 28, 2020

The amount of people that get bought a Rolex for graduation/job retirement gifts etc would cover a hefty amount of those numbers alone.

Lazy_Lightning · Jan 28, 2020

JCC
Something doesn’t add up. Rolex supposedly produces around 1million watches a year. I don’t understand how they could be in short supply? That makes no sense to me. Are there that many wealthy people that likes watches? I mean we’re talking a million watches a year! Lots of them are priced around $10k. This is not a small amount.

So, either Rolex is not producing that many or the few people who are enthusiasts are buying 10 to 20 watches a year? I can tell you that not many millennials and younger even wear watches so this bubble won’t end well for Rolex.

Technically, they're not in short supply. You can go to any number of gray market dealers and buy as many ceramic Daytonas and Pepsi GMTs as you can afford--you just have to be willing to pay a significant markup over list price.

Seems like a sales issue (pricing & distribution) more than a manufacturing thing.

jhross98 · Jan 28, 2020

i have nothing to add about rolex 2020 prices. i just wanted an excuse to post pics of this new incoming that i am over the moon about

😜

Rolex retail prices 2020

Millenary Watches

fbf

Evitzee

Nobel Prize

Evose

jhross98

wjgesq

Evose

JCC

Evitzee

JCC

OmeGez

Lazy_Lightning

jhross98

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