Would anyone consider Rolex Timepieces as mass produced? Not that it matters since IMO still arguably the best if not one of the best timepieces around. Re popularity, have you asked any kids around re watches? In my experience they'd respond "Rolex, Seiko, Casio, Timex" not necessarily in that order. It's marketing stupid not economy(lol). Your thoughts? Thanks.
Would anyone consider Rolex Timepieces as mass produced? Not that it matters since IMO still arguably the best if not one of the best timepieces around. Re popularity, have you asked any kids around re watches? In my experience they'd respond "Rolex, Seiko, Casio, Timex" not necessarily in that order. It's marketing stupid not economy(lol). Your thoughts? Thanks.
Do we have any information on production numbers for vintage rolexes? Like pre-1980s?
Rolex is not a publicly traded company so they do not have to divulge that information. There are only estimates. if I remember correctly one recent estimate was about 800k per year. But those are recent numbers. Going back to the pre80’s who knows?
Would anyone consider Rolex Timepieces as mass produced? Not that it matters since IMO still arguably the best if not one of the best timepieces around. Re popularity, have you asked any kids around re watches? In my experience they'd respond "Rolex, Seiko, Casio, Timex" not necessarily in that order. It's marketing stupid not economy(lol). Your thoughts? Thanks.
Beaten in every category except marketing. They are certainly the kings of leveraging their reputation and regulating production to almost match demand.
A masterfully marketed brand. When you achieve the point where your brand-name becomes synonymous with “the best“, even though it is not, the marketing department has done a magnificent job. Think about it. How many brand names have achieved that level? Cadillac and Rolex are among a very few. How many times of you heard it? “That watch is the Cadillac of watches!”, or “That car is the Rolex of vehicles!” You have to hand it to those two companies. Give credit where credit is due. I only wish their products were as good as their marketing!
No offense intended @saulgoodman but I agree with you on marketing but disagree on the product. . They make an attractive, well engineered, tough, classically designed line with minimal but innovative changes over the years. They are copied shamelessly. I would agree that their movements are ugly and their recent pricing behavior, unseemly, but these are good products. They are also one of the worlds most valuable brands.
..And it’s not just marketing that makes a 30 year old Submariner still so desirable.. Who wants a 30 year old Seamaster..? Not me
No offense intended @saulgoodman but I agree with you on marketing but disagree on the product. . They make an attractive, well engineered, tough, classically designed line with minimal but innovative changes over the years. They are copied shamelessly. I would agree that their movements are ugly and their recent pricing behavior, unseemly, but these are good products. They are also one of the worlds most valuable brands.
A masterfully marketed brand. When you achieve the point where your brand-name becomes synonymous with “the best“, even though it is not, the marketing department has done a magnificent job. Think about it. How many brand names have achieved that level? Cadillac and Rolex are among a very few. How many times of you heard it? “That watch is the Cadillac of watches!”, or “That car is the Rolex of vehicles!” You have to hand it to those two companies. Give credit where credit is due. I only wish their products were as good as their marketing!
