Risks of being an Authorized Dealer

[sathomasga]

Rolex prioritising steel watch production prompts Watches of Switzerland profit warning

...while Rolex delivered the predicted number of watches to the retailer, the product mix was not what was expected. “We did not anticipate a drop in our average selling price,” he admits, adding that the company was previously receiving more gold and precious metal watches with higher price points, but is now being sent more steel.

“That was a surprise,” he adds. “We did not anticipate that product mix change.”

I wonder if Bucherer were surprised by a product mix change.

Edited: Apr 26, 2024

 

[STANDY]

Whinging about too many gold and not enough SS watches a while back…..

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[Evitzee]

".....but we are trying to get more information from Rolex". Even a mega dealer like WoS probably isn't going to get any information from Rolex as to why their product mix isn't what they were expecting. And they might even be punished for asking.