Apologies, don’t want to derail the thread as I think this video is incredible and should be watched and celebrated. But to answer your question, I believe Hodinkee has moved away from pieces like this, true watch journalism, and unbiased reviews that made me a fan to begin with and have moved too far into limited release collaborations and gushing reviews in the name of profits. It’s a business, I get it, but there’s a balance needed to not lose what built you.
Anyway, let’s celebrate the important - this video is stellar work.
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