You can use a Cape Cod cloth, but I would use it only on polished surfaces, not on brushed surfaces. For brushed surfaces, I use a moistened Scotch Brite pad and always rub with the grain. When in doubt, DON'T do it yourself and have a professional attend to it. The best advice is really to live with scratches, dents and dings between services. They're inevitable and add to the character of the watch. The only way to keep it perfect is never to wear it.
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