Red & Orange Iconeek Prototype Seamasters

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Hi All,

Sorry if I missed a thread on these but I didn't see one. The colors are a bit too strong for me but wondering the communities thoughts on them? Which do you prefer? I can't recall seeing prototype mentioned on an extract before. Also interesting the format of the comments on the extracts aren't the same

 
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My initial thoughts... Always wary of when pictures are taken like that. Sure they look nice because they blend in with the fruit, what would they look like on the wrist though, do you need to wear an orange shell suit?
 
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Certainly a little bold for today but in 1970 bright colors were all the rage. Thinking back to the clothing I wore at that time I can see the choice of colors as "period correct". Too bad I was only 15 then. No way I could have afforded on of those. If I recall may afterschool job paid around $2.00/hr.
 
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I was digging around references to singer test dials and came across this thread. I found it an interesting coincidence that both of these prototypes came up in auction together, with dials corresponding to a very small and specific sample from a singer test dial book:



Out of interest, what do you think are the implications here? That bidders have paid substantial amounts (the red went for 38k chf; the orange for 17k chf) for a prepped watch with a test dial from the sample book? Or is there something from the provenance or extract that confirms the dials actually proceeded to prototype phase with Omega? I'm not sure what the remark about delivery to Norman M Morris corporation confers about prototype status, for example?
 
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I think it was clear from the beginning that those watches were assembled with test-dials that came in a pouch like that (as did Spacefruits grey dialed 105.002), and so i think there are no implications…unless whoever bought them was totally ignorant, in which case the implications are potential great surprise when trying to sell them and taking a hit. All IMH2cO…
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First time i seen those colours but i like them 😀. I like watch with a "spot" of color 😀
 
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I think it was clear from the beginning that those watches were assembled with test-dials that came in a pouch like that (as did Spacefruits grey dialed 105.002)

I guess that's the kind of comparison I'm trying to understand. I'm aware the conversation around Spacefruit's grey dial speedmaster was explicit about assembly around a test dial, whereas it doesn't seem as clear in these auctions. Also the grey dial speedmaster went for substantially less and was attached to a 105.002 that was valuable in its own right - in this case it seems someone paid something like 35k chf for the red dial and then about 2-3k chf for the remaining parts?

Do you think there's something about the extracts that speak to a more legitimate story here, or is possibly misleading about provenance? I can't remember seeing anything about whether Spacefruit's speedmaster came with an extract or mentioned anything about a prototype.
 
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Aaah I missed the 'extracts' 🤦 Although my opinion (which is worth what whoever reads my words paid for them) remains the same.

How does a test-dial (as per the pouch) get an extract? And then how does that happen twice ... with differing/inconsistent wording (i.e. one says 'prototype', the other not ... but clearly this is not a production model (or a prototype! unless that designation is the dial only)) ... perhaps the old ways of 'whatever customer information the customer provides' is placed on the extract happened for special customers ... and perhaps that too is why certain people have left under lots of controversy. Or alternately, if these are legit watches : how do legit dials, that nobody has seen or heard of, end up in a pouch of test dials? The legitimacy may be less doubtful if there were a few more known examples ... like a certain blue-dialed variant (with red accents) ...

(all IMH2cO)
 
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These are test dials requested by Omega. They were contained in Singer books (I understand there were 3 books). I see nothing unusual in what the extract says which only confirms that the dial is a prototype, not the watch . A "test" dial requested from an external supplier is in fact a prototype dial.
The same thing happened with Rolex test dials by Singer and it doesn't seem like anyone cried foul.
IMHO
 
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And there I mistakenly thought an extract is for a watch (that came with a dial from a factory)…and not a dial (that came in a pouch, and later made its way into a watch) …
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Shenanigans...
 
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These are test dials requested by Omega. They were contained in Singer books (I understand there were 3 books). I see nothing unusual in what the extract says which only confirms that the dial is a prototype, not the watch . A "test" dial requested from an external supplier is in fact a prototype dial.

That's something I'm a little unclear about from the Singer test dial history. My impression is that they may have been more about Singer making pitches about new dial options to watch brands they did business with, rather than commissioning of prototype dials by the brands directly?

As noted above, there's also the interesting point that one of the auctioned watches was sufficient to get an extract saying it was a 'seamaster prototype' model whereas the other was marked as 'seamaster' model only - the former model description strikes me as being more indicative of the whole watch rather than just the dial?
 
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It makes it seem that Norman Morris Co. really punched above their weight class, but when are the exclusive distributor for 50 years to one of the largest international markets.... that's clout. He must have been quite the character.
Given the monopoly, I'm surprised there are not many more of these kinds of dials, prototypes and US Market watches. The KL6312 can't be such an outlier.

https://www.nytimes.com/1997/11/26/...watch-seller-and-foundation-president-99.html

Norman Morris, Watch Seller And Foundation President, 99
  • Nov. 26, 1997
See the article in its original context from November 26, 1997, Section D, Page 21

Norman M. Morris, an entrepreneur and philanthropist, died on Monday at his home in Harrison, N.Y. He was 99.

Born in Austria-Hungary, he was brought to New York at the age of 3. He got his start in the watch business as a delivery boy for an importer at 15 and went to school at night.

By the time he turned 25, he had opened his own company and then spent his career dealing in high-market watches. By 1933 he had become the country's sole distributor of Omega watches from Switzerland and later brought other prestigious brands, like Tissot and Audemars Piguet, into the American market.

He was an early promoter of pink gold, an alloy of copper and gold used in the watch industry. It became popular with the Art Deco styles of the 1920's and 1930's and remains in fashion today.

Mr. Morris became active early as a philanthropist. He was a founder and past president of the Jewelers Security Alliance and a past president of the Jewelry Industry Council, a trade organization. Through those groups, he worked to promote the charitable activities of jewelry, watch and diamond dealers.

He established the Norman M. Morris Foundation Inc. in 1947. Now with headquarters in White Plains, it became his main concern in 1980 when he sold his Omega distributorship back to the watchmakers in Bienne, Switzerland, turned Norman M. Morris Corporation into a diversified holding company and retired from business.

As president of the foundation, Mr. Morris investigated every charity to which he contributed and signed every check for his donations, said his son, Robert E. Morris, the foundation's secretary-treasurer. He said his father usually gave to more than 200 charities each year.

According to its report for 1994, the most recent available, the foundation was worth $7.7 million and paid out $434,000. The grants ranged from $200,000 for the White Plains Hospital Center to gifts of $50 to smaller beneficiaries.

The hospital's ambulatory surgery wing carries Mr. Morris's name. The pediatric floor of the Hospital for Joint Diseases was named for him.

Among his other favored institutions were Mount Sinai Medical Center, the National Conference of Christians and Jews and UJA-Federation. He was a longtime supporter of the Hebrew Home for the Aged at Riverdale.

Adele Groden Morris, his wife of 61 years, died in 1989. In addition to his son, of Greenwich, Conn., Mr. Morris is survived by a daughter, Arline Lubin, also of Greenwich; a brother, Edward, of Great Neck, N.Y.; 8 grandchildren, and 11 great-grandchildren.
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