Bill,
I understand that the seller is just trying to expose his watch to a broader view. The problem I have is when sellers
falsely describe the item they are listing. Buyers and sellers are both hurt with keyword spam. An honest seller is hurt because fewer people will see his listing. Buyers are hurt because their search results are full of stuff they have no interest in, making it harder to find what they
are interested in.
This is why eBay has labeled the practice "keyword spam" and has prohibited it. I was searching recently for a Gillette Fatboy razor--a fairly desirable model. I came across this listing for a Flare Tip--a much less desirable model: "Gillette Flare Tip Rocket Travel Fatboy Razor." (The Rocket is also desirable and rare. None of these are travel razors.) I reported the listing.
Do you really think it's okay for someone selling a Seiko dive watch to reach a broader audience with a listing title like "Seiko Dive Watch Rolex Submariner Sea Dweller"?
The Other Bill