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njlam
·the production numbers claims otherwise, as they have constantly increased during the last years.
I daresay it was the incredible post COVID demand what created scarcity.
Evil genius is rare even when recognized.
Recent Omega Negativity
Evil genius is rare even when recognized.
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nicolamilton
·The illusion of scarcity is even more impressive when you can increase production.
Evil genius is rare even when recognized.
For me the answer is simpler: demand surpassed offer, despite increasing production.
On the other hand, even as a happy Snoopy 50th owner, I think that's what Omega exactly intended with its "limited production" claim. Also seen in Omega x Swatch and special full moon releases.
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blufinz52
··Hears dead people, not watch rotors.I've had the 124060 for 3+ years with no issues. Is this thing a ticking time bomb with the 32xx movement? Should I unload it now for a $3K profit before it dies?
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njlam
·How can a brand increase production beyond 1.000.000 pieces/year, and still provoque "artificial" scarcity on purpose?
For me the answer is simpler: demand surpassed offer, despite increasing production.
No watches available for sale at ADs, yet anything/everything you could possible want grey (all with very recent warranty cards). Its not that hard to figure out.
Everything makes more sense once you accept that Rolex is the primary beneficiary of all of this and they act in their best interest.
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Davidt
·People massively overthink this and make Rolex SA out to be some evil mastermind, manipulating markets, sales figures and restricting watches. Imo that’s nonsense.
They have a genius marketing machine that’s been ticking along, planting seeds in the public psyche for generations, rightly or wrongly, creating a brand and demand that most companies can only dream of.
This theory that Rolex artificially restricted supply to create waitlists etc is utter bull imo. It’s the same principle as toilet roll shortages during Covid. You have a supply/demand that is broadly balanced then All of a sudden a shock comes along and demand goes up, creating a slight issue with supply but one that is manageable. Then, others see this slight restriction which is broadcast on the news/media/influencers and it impacts their decision making, causing a real supply imbalance. No one reduced bog roll manufacturing during the start of lock down but it was impossible to find any for a few weeks until the craziness dies down. Equally, Rolex haven’t reduced production (as demonstrated by their revenue and inferred volumes) but demand has gone up as so many people are following the herd and are desperate to get one. Any one. Even if they don’t like it, it doesn’t matter as long as it’s a Rolex they can post on Instagram.
The only way Rolex created this ‘shortage’ is by creating such huge brand awareness and demand. Nothing to do with supply. To think they did so, and then to think they did so to reduce the impact of the (very real) issues with their 32xx movement is an interesting but frankly ridiculous take.
They have a genius marketing machine that’s been ticking along, planting seeds in the public psyche for generations, rightly or wrongly, creating a brand and demand that most companies can only dream of.
This theory that Rolex artificially restricted supply to create waitlists etc is utter bull imo. It’s the same principle as toilet roll shortages during Covid. You have a supply/demand that is broadly balanced then All of a sudden a shock comes along and demand goes up, creating a slight issue with supply but one that is manageable. Then, others see this slight restriction which is broadcast on the news/media/influencers and it impacts their decision making, causing a real supply imbalance. No one reduced bog roll manufacturing during the start of lock down but it was impossible to find any for a few weeks until the craziness dies down. Equally, Rolex haven’t reduced production (as demonstrated by their revenue and inferred volumes) but demand has gone up as so many people are following the herd and are desperate to get one. Any one. Even if they don’t like it, it doesn’t matter as long as it’s a Rolex they can post on Instagram.
The only way Rolex created this ‘shortage’ is by creating such huge brand awareness and demand. Nothing to do with supply. To think they did so, and then to think they did so to reduce the impact of the (very real) issues with their 32xx movement is an interesting but frankly ridiculous take.
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spacemission
·Not sure how this is relevant to this thread.
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spacemission
·How can a brand increase production beyond 1.000.000 pieces/year, and still provoque "artificial" scarcity on purpose?
For me the answer is simpler: demand surpassed offer, despite increasing production.
On the other hand, even as a happy Snoopy 50th owner, I think that's what Omega exactly intended with its "limited production" claim. Also seen in Omega x Swatch and special full moon releases.
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spacemission
·People massively overthink this and make Rolex SA out to be some evil mastermind, manipulating markets, sales figures and restricting watches. Imo that’s nonsense.
They have a genius marketing machine that’s been ticking along, planting seeds in the public psyche for generations, rightly or wrongly, creating a brand and demand that most companies can only dream of.
This theory that Rolex artificially restricted supply to create waitlists etc is utter bull imo. It’s the same principle as toilet roll shortages during Covid. You have a supply/demand that is broadly balanced then All of a sudden a shock comes along and demand goes up, creating a slight issue with supply but one that is manageable. Then, others see this slight restriction which is broadcast on the news/media/influencers and it impacts their decision making, causing a real supply imbalance. No one reduced bog roll manufacturing during the start of lock down but it was impossible to find any for a few weeks until the craziness dies down. Equally, Rolex haven’t reduced production (as demonstrated by their revenue and inferred volumes) but demand has gone up as so many people are following the herd and are desperate to get one. Any one. Even if they don’t like it, it doesn’t matter as long as it’s a Rolex they can post on Instagram.
The only way Rolex created this ‘shortage’ is by creating such huge brand awareness and demand. Nothing to do with supply. To think they did so, and then to think they did so to reduce the impact of the (very real) issues with their 32xx movement is an interesting but frankly ridiculous take.
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M'Bob
·Well then, go on, start talking about watches.
Many watchmakers I’ve spoken to claim the Rolex 1500 series calibers were more robust and superior to what they’ve made since.
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pdxleaf
··"I cut it TWICE and it's still short!"People massively overthink this and make Rolex SA out to be some evil mastermind, manipulating markets, sales figures and restricting watches. Imo that’s nonsense.
Agree. It's just marketing over time. It's not any different than any other brand. It's probably not easy to stay consistent and maintain a lead. Pretty impressive. I hope they can keep it up, as it generates interest in watches in general. Imho.
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spacemission
·Many watchmakers I’ve spoken to claim the Rolex 1500 series calibers were more robust and superior to what they’ve made since.
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M'Bob
·
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sheepdoll
·So when do we start takling about Smith's watches ...
Back in the day they had the cutest advertisments
Back in the day they had the cutest advertisments
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Archer
··Omega Qualified WatchmakerPeople massively overthink this and make Rolex SA out to be some evil mastermind, manipulating markets, sales figures and restricting watches. Imo that’s nonsense.
But I do remember Rolex making a grand statement on social media at the height of the watch bubble, saying that they simply couldn’t increase production because it would negatively affect quality. Then of course they started building new facilities to increase production not that long after. It’s that sort of thing that tells people what they are like…at least IMO.
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DoctorEvil
·I don’t believe that Rolex is limiting supply in the way that people sometimes claim. However with the power they have over their AD’s they could certainly rein in the games that these AD’s play if they wanted to.
But I do remember Rolex making a grand statement on social media at the height of the watch bubble, saying that they simply couldn’t increase production because it would negatively affect quality. Then of course they started building new facilities to increase production not that long after. It’s that sort of thing that tells people what they are like…at least IMO.
On the subject of production numbers I remember reading somewhere that only about 40% of that mythical one million watches that Rolex makes each year consists of the desirable stainless steel sports models.
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blufinz52
··Hears dead people, not watch rotors.Rolex stated that the allocation of watches was solely at the discretion of ADs.
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Caliber561
·If more elegant tank style watches are increasing in popularity, then maybe Omega should revive this reference...
https://www.omegawatches.com/en-au/watch-omega-specialities-jfk-commemorative-piece-51653250002001
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