A nice thing in Hoi An was that, despite it being a tourist destination, I did not get the feeling of it being totally tourist oriented. When going to the market there were a lot of tourists - but it was not a tourist market. We went to Viet Nam because my wifes best friend, who is working within the tourist industry, told us to go - "now". Before it become as Thailand. After being there I get what she meant. There were gigantic hotel projects being built everywhere - it is only a matter of time...