zoohannover
·Just saw their Instagram story:
https://www.omegawatches.com/stories/watch-of-a-great-american-writer
https://www.omegawatches.com/stories/watch-of-a-great-american-writer
Edited:
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Then again, living in Europe, I might under appreciate the relevance Ralph Ellison has/had on (American) society?
The watch sold a bit outside the 10-20k estimate Phillips assigned to it. $667,800. When you tag on the 21% premium, that’s north of $808,000. Not a record, but a lot for a Speedy, even a celebrity-owned one.
If I am not mistaken, and based on my notes, the $667,800.00 number is the final price ALL IN, with the auction premium already included. The hammer price was actually $530,000.00…. Which is still a VERY solid result… and a bit more than the last result of $6,000.00 for this watch!!!! 😗
Provenance does carry weight, indeed.
We shall now see if the Omega Museum was the winner of this auction. 🍿
Ellison is pretty influential. I put Invisible Man in the same league as To Kill a Mocking Bird or Catcher in the Rye (i.e. one the great American classics that often finds itself on the mandatory reading lists of students).
What actually interests me most is what makes Omega decide to feature this - rather run-off-the-mill - vintage Speedmaster. Other than for its provenance, it's not too interesting to my eyes...
Then again, living in Europe, I might under appreciate the relevance Ralph Ellison has/had on (American) society?
A little birdie has told me that the Omega Museum HAS INDEED acquired this piece!! 🥰
"At Phillips Auctions in New York, OMEGA claimed the Speedmaster once worn by legendary American novelist Ralph Ellison, placing a winning bid of 667,800$. The historic timepiece will now take pride of place at the OMEGA Museum in Biel, Switzerland."
- https://www.omegawatches.com/stories/watch-of-a-great-american-writer
Some big prices being paid recently for different Speedmaster references even if it is Omega bidding..
From an advertising standpoint, Omega just got a bargain.
$600k is a fraction of Omega's annual global marketing budget. It will buy neither a properly produced TV commercial nor the air time to run it. I doubt it would even cover a day of still photography with George Clooney.
But the short term publicity from the auction win of Ralph Ellison’s Speedmaster, and the long term brand building of displaying it in their museum, are far more powerful and cost effective than any piece of traditional advertising. Omega, we should recall, is no stranger to harnessing the power of illustrious Speedmaster owners over the years. They know its value well.
Personally, I love the fact that Ellison wore a Speedy, and that Omega recognizes his literary and cultural impact. He might not have the same action hero appeal as Armstrong or Aldrin, but in his own way he was no less intrepid.
So congratulations Omega, display it in good health!
Cheers,
-GW
With this past Sunday’s result--the reference 145.012 reaching a world record for price achieved at auction, and the watch being acquired by the Omega Museum--I could not imagine a more perfect ending. Yet it’s not an ending at all, for the watch will be seen and experienced in a public setting from this point forward.
Well written… and I will also say that I am glad this was not the watch of another “white rich dude”. It is great to see some additional racial diversity as well. 👍