Hi Butchhuff - WatchBox is a sister company to Govberg Jewelers. The app was designed to aggregate data from auction sites as well as internal and wholesale sources to give a general idea of pricing by reference number, across approximately 80,000 references. You will see a "confidence" score to give you better guidance of how confident the system is in the data - the more recent data, and the less variable that data is, the more confident the algorithm is. Since it is automated and watches vary by condition, inclusion of accessories, etc - there will always be examples of reference numbers that are off (and sometimes WAY off). However, the feedback over the last year plus that it has been live has been very positive and we do use it ourselves to help set prices for us to buy and sell watches.
I would quibble with the point that it is in our interest to have the prices be high in the app. We are both a buyer and seller of watches, so artificially high prices make it harder for us to acquire watches at the prices we need to stay in business. Our goal is to provide transparency into the marketplace as much as we can - so we make our margins based on our ability to quickly acquire, refurbish, and sell watches to keep our inventory turning quickly.
Hope this is helpful and thanks for your feedback!
David Kaplan
Chief Marketing Officer, Govberg/WatchBox
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