Syrte, thanks for the Longines history fun fact. I have been meaning to buy Lachat's book....top of today's "to do" list, right after my second cup of coffee.
There has always been a strong connection between watches and automobiles -- e.g., racing-timing, precision performance oriented engineering, etc. In the pre-Longines Silver Arrow automotive world, "Silver Arrow" is the namesake of 2-3 iconic achievements. The first was the 1933 Pierce Silver Arrow referenced in my original post. The design aesthetic of the Pierce Silver Arrow is an industrial design milestone.
"Silver Arrow" is also the name popularly used to reference Mercedes-Benz legendary Grand Prix race cars between 1934 and 1939. Mercedes-Benz Formula One race cars in 1954 and 1955 were also known as Silver Arrows. Longines' use of the Silver Arrow name in 1954 is perhaps a reference to the Mercedes-Benz racers?
Omega Forum "fun fact".....the in-house designation for the Mercedes-Benz 1938-1939 Silver Arrow Grand Prix race cars was "W154". An Omega Forum member uses "w154" as his OF name and a picture of a Silver Arrow as his avatar.
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