No, not at all. My default is no polishing, and if you want it, I make it clear that you must specifically ask for it. Sometimes I even discourage it (like the wonderful condition 1016 Explorer I serviced a few years ago, but the owner insisted, so I went as light as I could and still be able to call it refinished), but in the end it's up to the customer.
As was already noted, there was a time when the job wasn't complete unless the watch was polished or refinished. It's typically the "old school" watchmakers who don't understand that some people don't want their watches refinished. Many collectors want to seek these older guys out, but their years of experience come with potential drawbacks with old thinking and long engrained bad habits...
Hopefully your guy has received the message now.
Note that putting the straight grain finish on the back of the case is easily done - it would look better than it does in the photos, even though you can't bring the original finish back...
Cheers, Al
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