Omega website claims every part of watch Swiss Made

Wow eye opener J and L

Just because it’s made in your house it also refers to some parts being in one of your houses in China.

Omega have been very transparent here. They have gone into a level of detail over and above.

They did not say every part is Swiss Made. They can then fall back on 60% rule, Swiss Made represents a set of rules.
They said every part of the watch is made in Switzerland, that is exactly as it reads literally. Some by Omega and some by Swiss suppliers and partners.
Look at the difference between Longines and Omrga in picture. You see the difference, mind you the more expensive Longines watches are probably all from Swiss manufacturers. This must refer to Omegas made very recently, from the time the website was updated.

Omega recently updated their website after being profiled by marjor watch blogger. I highly doubt they're 100% manufactured in Switzerland.

Been snooping around and this is probably the best explanation I've found for what the words "Swiss Made" on the dial really mean.

https://www.thewatchcollectorsclub.com/blog/what-does-swiss-made-mean-and-does-it-matter/

Omega still makes great watches. But it's highly likely that not every component is made in Switzerland, given that they've removed that reference from their website.

This character made me chuckle the other day.

Yeah, but the point is they claimed to be 100% up until a few weeks ago. Were they lying this entire time? Why am I paying $8000 for a speedy or smp when only 60% of the manufacturing cost is Swiss? I might as well buy 3 Longines.

The previous wording of the site does seem misleading, but I very much doubt Omega are producing anywhere near 40% of the watch overseas. There is absolutely no evidence this is the case. As recently as 2016 (Admittedly nearly a decade ago) their CEO made the specific claim that "apart from the straps and the ruby bearings, everything that goes into an Omega watch is made here."

I'd also make the assumption that when he refers to straps, he includes bracelets. There are examples online of bracelet parts (clasps and links) as well as entire bracelets being made in countries like Thailand and France. I'm pretty sure my Omega branded black alligator leather strap is made by Maison Jean Rousseau, a French company.

Don't forget, the reason this stuff has gotten a lot of airtime recently is because this narrative is being pushed by Chinese counterfeit manufacturers to try and trick consumers into buying replicas, thinking they're getting the same thing. It's good that this is causing some valid scrutiny of Swiss Made, but the majority of the narrative has come from what is essentially misinformation and astroturfing.

When I heard about the 60% rule for using Swiss Made, pictured this was the discussion by the marketing guys.