It is quite cool how they acknowledge the importance of the Omega community. Thereby I think its is really interesting how they continue to focus on their heritage and try to bring new products with modern technology which respect to the history. There are some (new) collectors who only collect modern Speedies. Thats a big accomplishment. From all the brands they do this on a really refreshing kind of way by really listening to the community and without being too pretentious. But oh boy it is a really thin line. If you over do it people get bored with it. Or if you don't get everything right from design, customer service, and build quality, people turn their backs to you. Glad they learned their lesson in the importance of execution. To me it seems to be quite difficult to bring each year new Speedmasters that make sense to the community and add something to the Speedmaster heritage. That is a really big challenge.
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