Omega Seamaster 300 in vintage Omega Magazin

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Hey guys, lately I was visiting Nicolas from Cenic Watches near Bienne. Despite a huge stock of furnitures, he also has a marvelous collection of official catalogs and documents. One that was new to me, were some issues of what looks like the Omega Magazin for their dealers. I hadn’t time to scroll them all, but I found some interesting pages about the seamaster 300 I would like to share with you:

First is an article about the radium lume in the SM300 and the „hysterical“ dealing with it



Translation:


"September 1963 No.200

Omega express

THE RADIOACTIVITY OF WATCHES WITH LUMINOUS DIALS IS NOT AT ALL DANGEROUS

Various articles, published in various countries, have drawn public attention to the so-called dangers presented by watches with luminous dials. Journalists, ill-informed and anxious to maintain so-called "sensational" rumors, have succeeded in throwing a wrench into the minds of twentieth-century man, already seriously affected by "atomic psychosis" and for whom "radioactivity" is synonymous with the worst evils.

Also, anxious to contribute to shedding light on a matter detrimental to everyone, we provide you with the latest scientific discoveries made in this area and the solution that OMEGA saw fit to adopt.

HOW ARE THE HANDS AND INDEXES LUMINESCENT?

The dials of watches and alarm clocks are made luminescent by incorporating a phosphorescent substance into the numbers and hands, which is most often zinc sulphide prepared under very delicate conditions.

Mr. G. Carpentier, professor at the Sorbonne and President of the Space Research Committee, defines phosphorescence as a phenomenon of light emission which occurs with greater or lesser intensity and duration when certain substances are placed in the dark after having been subjected to the action of a light source or various radiations including radioactive radiation.

For watch dials, it is appropriate to use a substance whose light emission persists for about a dozen hours without it being necessary to re-expose it to daylight or artificial light. The intensity of the re-emitted light depends on the intensity of the exciting light, it decreases exponentially with time.

Zinc sulfide, when exposed to light, absorbs light radiation, undergoing a change in its energy state, which is raised to a higher level. By spontaneously falling back to a lower energy state, zinc sulfide re-emits light radiation of a wavelength greater than that of the absorbed radiation.

OMEGA, before the introduction of Tritium, already used continuous emission coatings, which did not need to be exposed from time to time to an exciting light. The incorporation of one ten thousandth of radium sulfide in zinc sulfide in a luminous dial gave, when observed with a magnifying glass, a scintillation effect on the luminous dial.

We cannot stress this point enough:

THE AMOUNT OF RADIUM SALT USED TO MAKE A WATCH DIAL LUMINOUS IS FAR TOO SMALL TO BE DANGEROUS."
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Second is a report of a world record by reaching the deepest (land) point with 1.122 m. It lasted four days and the SM300 did her job just fine.



Translation:

„June 1963 No. 195

Omega express

UNDERGROUND WORLD RECORD EQUALIZED BY ENGLISH

British speleologists have entered the Gouffre Berger in the Vercors region of France. Twelve of these explorers wore Omega Seamaster 300 watches and eight of them managed to reach the depth of minus 1,122 metres, thus equalling the world record set in 1956 by Frenchmen Jo Berger and his companions.

Advancing through chimneys, narrow passages and high humidity, these brave men needed watches that could withstand harsh conditions, harsher even than those presented by scuba diving. They were unable to surpass the world record, as the equipment they had did not allow them to cross the narrow final siphon that blocked their path.

A team member descending a chimney using a flexible ladder.

The secretary of the expedition declared that the descent to 1,122 meters underground was for a speleologist the equivalent of the ascent of Everest for a mountaineer. Moreover, his watch had worked perfectly from the moment he started wearing it until the final ascent. It remained underground for more than four days, at the deepest point in the world, at a temperature of 4 degrees and in the most difficult conditions that a watch can withstand.

The expedition members had nothing but praise for their Omega watches. They said they had worked perfectly and had coped with every situation.

Indeed, despite the water, mud, humidity and especially the various shocks they have undergone, they have remained intact and accurate. What could be more precious than the testimony of these courageous British speleologists? The Omega watch proves that it resists where most men fail.

Today we can boast two records, the deepest underground and the highest, Mount Everest.“



-> I am wondering what they meant with boasting the record being on the Mt. Everest. I allways thought Smith was there first?!

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„Third is an article about scuba diver Mr. Kendall. He wrote Omega a letter citing how well the watch was working in his daily job.

Translation:

News on Mr Kendall's Seamaster 300

We have already presented to you in the Express on two occasions some of the adventures of the adventurous life of Mr. Kendall, a scuba diver and professional pilot. We recently had news of him and some photographs that we hasten to reproduce here. Photographic copies of these illustrations are available to those who would like them.

Here we give you a translation of Mr. Kendall's letter.

"I take this opportunity to write to you about my Seamaster 300 wristwatch. In our scuba diving work, my watch is constantly subjected to the worst conditions: water, oil, sand and mud. Despite this, it maintains its high precision and its stainless steel case remains in good condition. In many jobs, I have worn my watch to depths of 200 to 220 feet and it is pleasant to note its precise performance, even under the highest pressures. After a few years, I took it in for servicing and was pleased to learn that it only needed cleaning. I did not know that it had to be done every two or three years. You will also be interested to know that I wear this watch every day. This means that I also use it for my long-distance communications and in my profession as a pilot."

Mr. Kendall is checking his dive time with a diver.“




Looks like a missed some pages with other cool stories of Mr Kendall 😉
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The last one is a letter of omega to
Their dealers saying that they modified the bezel of the SM300

Translation

„No 169/5

GRADUATION OF THE "SEAMASTER 300"

We inform you that the factory has carried out a slight exterior modification of the SEAMASTER 300 in recent months, the bezel of which will now be graduated in the direction of the clock hands. The new parts will be available shortly.

This modification was dictated to us by the experiments carried out at our request by some of the most renowned specialists in scuba diving. They also did not fail to share with us their unreserved admiration for the perfect presentation, the regularity of operation, the water-resistance and the resistance to pressure of this watch.


The new SEAMASTER 300 with direct bezel graduation

They pointed out to us that the duration of a dive could rarely be calculated before departure. It can, in fact, vary from one individual to another as well as according to the depth and the nature of the work to be carried out underwater. For the same diver regularly evolving in the same depths, the bezel graduated in the opposite direction to the movement of the hands obviously allows the reserve of diving time to be constantly checked. But these are, it seems, exceptional cases. In the generality of cases, it is important for the diver to know at any moment how much time he has actually spent underwater.

This is why we have decided to adopt the direct graduation of the bezel of the "SEAMASTER 300", as it appears in the photo above.“


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As a bonus I’d like to share this page for you, showing that omega was the biggest chronometer producer in 1958, as they were in 1957 too.


"Mr. Samuel Pellaton, Director of the OMEGA factory in Geneva, discusses with Mr. Joseph Ory the sensational result obtained by OMEGA in the 1958 Geneva Observatory competition.

IN 1958, AS IN 1957, OMEGA REMAINS THE WORLD'S LARGEST MANUFACTURER OF WRISTWATCHES

Here are the figures which have just been published on this subject for 1958 by the various Swiss Offices for the official inspection of watch performance:

OMEGA. 39,468 chronometers

Rolex. 36.347

Eternal. 2.186

The Coultre. 1.473

Ulysse Nardin. 666

Zodiac. 617

Zenith. 604

Other brands combined. 8.659

All these OMEGA chronometers bear the name "CONSTELLATION". On the wrist of the man of taste, they bear witness to the ever-increasing success of this true jewel of Swiss watchmaking.“







I hope you have as much fun as I had when finding these.

Cheers Nico
 
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Thanks Nico : wish I could spend some time digging in your friend collection !
Thanks for sharing those articles
 
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Good stuff – thanks!

And interesting that after Omega and Rolex, Eterna manufactured the most chronometres.
 
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Thanks for sharing, fantastic background stories from the age of watches many of us admire.