Omega is outperforming Rolex

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The fruth is that ALL traditional watches -- yes, Rolex, even you -- are likely to go with the dinosaurs. It's just a question of how long it will take.
As long as there are people who tie their self worth to posessions there will be a market for Rolex and other luxury brands, regardless of what they make.
 
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As long as there are people who tie their self worth to posessions there will be a market for Rolex and other luxury brands, regardless of what they make.
We'll see.
 
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The fruth is that ALL traditional watches -- yes, Rolex, even you -- are likely to go with the dinosaurs. It's just a question of how long it will take.

I don't agree with this, unless you mean on a cosmic scale. Watches as an accessory will outlive all of us here.
 
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"Mom! Dad's on the internet again!"

"What's it this time?! WWII or watches?"

"Omega vs Rolex."

"For Chris'sake, can't he just look at porn!"
Edited:
 
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"Mom! Dad's on the internet again!"

"What's it this time?! WWII or watches?"

"Omega vs Rolex."

"For Chris'sake, can't he just look at porn!"
 
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3,446
The article which the OP cites also has another table regarding value retention (VR) which I feel is more relevant in the whole discussion about which brand performs better on the secondary market:

Even if Omega's secondary market prices have gained 1.9% in Q1 of 2026 (vs 1.7% for Rolex), they are still way behind for value retention, which means that the vast majority of Omega watches will sell at a loss compared to Rolex. So, I don't know how the OP can assert that "Omega outperforms Rolex" if I'll likely end up losing money by buying a brand new Omega at retail.
 
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The article which the OP cites also has another table regarding value retention (VR) which I feel is more relevant in the whole discussion about which brand performs better on the secondary market:

Even if Omega's secondary market prices have gained 1.9% in Q1 of 2026 (vs 1.7% for Rolex), they are still way behind for value retention, which means that the vast majority of Omega watches will sell at a loss compared to Rolex. So, I don't know how the OP can assert that "Omega outperforms Rolex" if I'll likely end up losing money by buying a brand new Omega at retail.
Hey, don't confuse us with facts!