DSotW
·In terms of secondary market pricing:
https://usa.watchpro.com/rolex-prices-rise-again-on-secondary-market/
https://usa.watchpro.com/rolex-prices-rise-again-on-secondary-market/
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There definitely has been a recent increase in used prices, I’ve noticed a lot of models going for more than late 2025.
I think a big part of that is Omega pricing has moved north of most of their existing customer base, and that gap between high end Longines and entry level new Omega is really being filled by the used Omega market.
Interesting convo I recently had with a friend of mine who wants to get her fiancé a watch for their wedding
White glove service of old doesn’t cut it anymore with Under 30s and those who have grown up with online shopping - product over experience and even for a special occasion she wants to go secondary and get maximum value of product
I think you’re very right in that respect.
There’s another aspect, historically ladies watches have really not held value well, part of that I think was due to them being more of an era style wise, but the bigger element is a lot of women did not buy used, and didn’t want to be gifted a used watch.
That changed somewhat with millennial women and much more so with Gen Z, vintage, thrifting, and prioritising value over the retail experience are very much a big thing now.
When does this bullshit stop? Who cares? Flipper bros?
In terms of secondary market pricing:
https://usa.watchpro.com/rolex-prices-rise-again-on-secondary-market/
One thing I actually like about the younger kids is that they don't put as much stock in getting their ass kissed by some hack salesman at a boutique as many of my and my parents generations do. I've never understood the person who thinks they are getting something special by buying from a boutique instead of buying on the secondary market.