There are always ways to secure a firm sale ahead of delivery, they hide behind the illegality excuse so THEY, not YOU, determine who gets the product. It's the old fashioned retail mentality still prevalent in parts of the world. Many people on these no commitment lists will not get a watch as other, more well connected or perceived important people, jump the queue. Some at the margin will lose out.
I prefer "first come, first paid, first served", aka "Money talks, bullsh** walks".
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