An absolute disaster. This is precisely what happens when you apply the sneaker culture type hype to something. People getting trampled, stock being sold out the back door to “private lists”, 10-20x resale prices, etc.
On one hand it’s neat to see excitement with Omega involved, on another it’s shameful because of poor execution. Perhaps they were successful in their goal, it just begs the question, “what were they hoping would happen?”
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