October 5th 2020 - Snoopy Celebration

phooi · Sep 27, 2020

texasmade
Or in the case of Rolex, decrease supply!

LOL. Since Rolex is private company owned by a charity, we will never know what the true supply is.Personally, I don’t think they decrease supply. The company could not have operated for so long if they weren’t increasing supply and prices over all these decades.

With current demand being so high, they can maintain or slightly increase manufacturing and never fulfill all their customers. And given that they are a private company owned by a charity, they only need to make as much profit to maintain operating costs and to fund the foundation. I think that is one of the things people miss when they complain about Rolex not making enough watches. They don’t operate like any company out there because of their unique structure.

Martin_J_N · Sep 27, 2020

texasmade
Or in the case of Rolex, decrease supply!

Not sure that Rolex have decreased supply, there seems to be a reasonable amount of the new Submariners out there, not getting horror stories on forums of people being told its a 2+ year wait, plenty of 'Incoming' posts.

EricCsN · Sep 27, 2020

Martin_J_N
Not sure that Rolex have decreased supply, there seems to be a reasonable amount of the new Submariners out there, not getting horror stories on forums of people being told its a 2+ year wait, plenty of 'Incoming' posts.

rolex doesn't want my money - no pepsi nor daytona available (always feel slighted whenever i go to rolex AD to look but come out empty - ya i am ADs' mysterious lists.). omega does so it flows into their coffers

Dedlock · Sep 27, 2020

Martin_J_N
Not sure that Rolex have decreased supply, there seems to be a reasonable amount of the new Submariners out there, not getting horror stories on forums of people being told its a 2+ year wait, plenty of 'Incoming' posts.

I think what he meant is post 2015 Rolex have pursued a policy of decreasing supply of their popular watches to inflate demand by starving the market. This has led to a large disparity between retail price of non existant watches and the 2nd hand prices which had obscene premiums.

what rolex is doing ( market abuse) is impacting the market as a whole and pushing watch prices up. When steel ceramics sports watches are selling for us$ 25,000 on the grey market, other companies will wonder that if there is such an appetite then maybe the watches we offer are underpriced.

midimanwatch · Sep 27, 2020

EricCsN
rolex doesn't want my money - no pepsi nor daytona available (always feel slighted whenever i go to rolex AD to look but come out empty - ya i am ADs' mysterious lists.). omega does so it flows into their coffers

I went into a Rolex AD dealer the other week and enquired about a Gold Daytona and they said I would have to leave my name and wait to be contacted. I asked how long that might be and they couldn't give me any dates.

I couldn't believe it.

But if you go into an OB most of them have every model in stock including every Limited Edition!!

Omega is all about money.
Rolex is all about maintaining value and the brand.

As much as I like Omega, they need to change and stop producing some models or else they just end up on Ebay for half the price.

And this is what I fear might happen with this new this Snoopy. i.e they will just keep producing it until they decide that the demand has dropped to a point where they dont think it is worth it anymore.

Ree · Sep 27, 2020

M midimanwatch
Omega is all about money.
Rolex is all about maintaining value and the brand.

I think these two companies simply approach 'luxury' differently. I heard some time ago from an interview that Omega believes making options available for customers is their representation of luxury. Giving customers the wonderful experience to be taken care of in a boutique and be presented with their choice of reward is the luxury.

Rolex meanwhile to me seems to think that making customers walk in as peasants having to redeem, making themselves worthy of a Rolex is the true luxury or something like that...
Often Rolex customers are the ones who care about money/residual values too much though.

Martin_J_N · Sep 27, 2020

Dedlock
I think what he meant is post 2015 Rolex have pursued a policy of decreasing supply of their popular watches to inflate demand by starving the market. This has led to a large disparity between retail price of non existant watches and the 2nd hand prices which had obscene premiums.

what rolex is doing ( market abuse) is impacting the market as a whole and pushing watch prices up. When steel ceramics sports watches are selling for us$ 25,000 on the grey market, other companies will wonder that if there is such an appetite then maybe the watches we offer are underpriced.

Of course the other side of the argument is simply that people want these watches, they are willing to pay 2.5 times retail for certain models, because they have been told that it is the watch and brand to have on your wrist.

However why anyone would pay 2.5 times retail for any watch beggars belief to me.

pw92676 · Sep 27, 2020

Martin_J_N
Of course the other side of the argument is simply that people want these watches, they are willing to pay 2.5 times retail for certain models, because they have been told that it is the watch and brand to have on your wrist.

However why anyone would pay 2.5 times retail for any watch beggars belief to me.

I never get why watch enthusiasts have a problem with other paying ANY price for something. I have always paid retail or under for my watches. If I really want something over msrp, I’d do it in a heartbeat.

Something is worth only what someone is willing to pay for it. Why would someone buy a small condo in San Francisco over list when they could buy a 20x size ranch in desert California under list? Who cares! People do what they want!

Dedlock · Sep 27, 2020

Martin_J_N
Of course the other side of the argument is simply that people want these watches, they are willing to pay 2.5 times retail for certain models, because they have been told that it is the watch and brand to have on your wrist.

However why anyone would pay 2.5 times retail for any watch beggars belief to me.

I've seen too many brand new rolex's selling at large premiums on the second hand market/auctions to believe there isn't something dodgy going on behind the scenes.

Thankfully I never was and never will be interested in Rolex, so it matters little to me, except when it impacts my preferred watch makers and them having to retaliate by amending their prices or their strategies.

EricCsN · Sep 27, 2020

Dedlock
I've seen too many brand new rolex's selling at large premiums on the second hand market/auctions to believe there isn't something dodgy going on behind the scenes.

Thankfully I never was and never will be interested in Rolex, so it matters little to me, except when it impacts my preferred watch makers and them having to retaliate by amending their prices or their strategies.

most times, most of them don't sell and remain available for sale forever (just a very small handful do). don't be fooled

dstfno · Sep 27, 2020

Ree
Rolex meanwhile to me seems to think that making customers walk in as peasants having to redeem, making themselves worthy of a Rolex is the true luxury or something like that...
Often Rolex customers are the ones who care about money/residual values too much though.

This is the direct result of having more willing buyers than you can supply with your products. Try going to a Porsche dealer and order a 911 GT3. Or to a Ferrari dealer and order anything at all (if they even let you in). You will experience the same thing.

Ree · Sep 27, 2020

dstfno
This is the direct result of having more willing buyers than you can supply with your products. Try going to a Porsche dealer and order a 911 GT3. Or to a Ferrari dealer and order anything at all (if they even let you in). You will experience the same thing.

True. It's the same. Handbags too. A lot of highend companies are doing so.
But I won't be too naive to think that all these aren't included their marketing plans. As I said, it's part of their definition for selling luxury.

Martin_J_N · Sep 27, 2020

pw92676
I never get why watch enthusiasts have a problem with other paying ANY price for something. I have always paid retail or under for my watches. If I really want something over msrp, I’d do it in a heartbeat.

Something is worth only what someone is willing to pay for it. Why would someone buy a small condo in San Francisco over list when they could buy a 20x size ranch in desert California under list? Who cares! People do what they want!

Hmm, not sure where the link is between properties and watches, perhaps you could explain that one to me.

Martin_J_N · Sep 27, 2020

Dedlock
I've seen too many brand new rolex's selling at large premiums on the second hand market/auctions to believe there isn't something dodgy going on behind the scenes.

Thankfully I never was and never will be interested in Rolex, so it matters little to me, except when it impacts my preferred watch makers and them having to retaliate by amending their prices or their strategies.

I’m not bothered which brands people like, we are free to chose, I also understand that people are free to spend their money how they see fit, I just wouldn’t spend 2.5 times retail on a watch.

midimanwatch · Sep 27, 2020

Ree
True. It's the same. Handbags too. A lot of highend companies are doing so.
But I won't be too naive to think that all these aren't included their marketing plans. As I said, it's part of their definition for selling luxury.

Look at Burberry!! They have been know to destroy the products that they are unable to sell in order to protect their brand.

Maybe that's why Rolex keep their numbers down in an attempt to satisfy the demand.

Imagine if Omega made 10,000 Snoopys and could only sell 9000 at RRP.

What would happen to the others and how would the 9000 feel if Omega dumped the final 1000 on the market for less than what the 9000 paid.

pw92676 · Sep 27, 2020

Martin_J_N
Hmm, not sure where the link is between properties and watches, perhaps you could explain that one to me.

The green piece of paper they are traded for.

Dedlock · Sep 27, 2020

EricCsN
most times, most of them don't sell and remain available for sale forever (just a very small handful do). don't be fooled

They all sell out in minutes, i live in the middle east the watches sell, they don't last more than 10 mins. We just had a hulk selling at us$ 31 k!

YY77 · Sep 27, 2020

M midimanwatch
Look at Burberry!! They have been know to destroy the products that they are unable to sell in order to protect their brand.

Maybe that's why Rolex keep their numbers down in an attempt to satisfy the demand.

Imagine if Omega made 10,000 Snoopys and could only sell 9000 at RRP.

What would happen to the others and how would the 9000 feel if Omega dumped the final 1000 on the market for less than what the 9000 paid.

You're getting pretty riled up over something we don't have control over, Omega is gonna do what they are gonna do. Don't think anything we say in OF will influence their plans for the new Snoopy.

EricCsN · Sep 27, 2020

Dedlock
They all sell out in minutes, i live in the middle east the watches sell, they don't last more than 10 mins. We just had a hulk selling at us$ 31 k!

check out chrono24, go ahead and monitor those hordes of new pepsi ceramic 126710 blro or daytona 116500LN. come back in six months and report how many were actually sold

texasmade · Sep 27, 2020

phooi
LOL. Since Rolex is private company owned by a charity, we will never know what the true supply is.Personally, I don’t think they decrease supply. The company could not have operated for so long if they weren’t increasing supply and prices over all these decades.

With current demand being so high, they can maintain or slightly increase manufacturing and never fulfill all their customers. And given that they are a private company owned by a charity, they only need to make as much profit to maintain operating costs and to fund the foundation. I think that is one of the things people miss when they complain about Rolex not making enough watches. They don’t operate like any company out there because of their unique structure.

If you ask me, I think they’ve been slowly decreasing supply since 2015 which was the last year COSC (or whatever organization it was that certified watches) releases the amount of watches certified. I think Rolex was in the 800k range in 2015. I don’t think they decreases supply drastically but just enough to remove excess inventory and then Brexit hit causing a frenzy in the UK which then spread everywhere else. My guess is they’ve cut maybe 10% since 2015 while demand has increased significantly. Of course I have nothing to back up my claim so take it for what it’s worth.