I saw some chatter about this on Reddit because of omega's post on instagram. My assumption was that was the route they were going to capture a specific audience- let the internet do the work.
I don't always agree with omega's advertising choices but this one actually makes a lot of sense, if you happen to search for omega's website because you saw that Noah wears a DSOTM, Omega doesn't throw that information at you a second time, currently the first thing you see on their website is that they support/represent the Olympics- and it's easy to just look at watches from there. It's an understated way to tell someone who maybe doesn't know a ton about Omega but is interested because Noah wears one, that Omega's importance is greater than just him.
I could be reading too much into it.
