In todays word everything about the watch can be fake, The watch, the movement, the box and papers. So if you have doubts you should of course buy from a dealer who accepts returns and has a great sales reputation over time. If you buy from a private seller then verify the sellers identity, they had the same phone number overtime , known address and ask for as much identifying information as possible. get purchase receipts and a service history. Service history can be confirmed online or by calling the service center for major brands. If the watch is a newer model and you cannot confirm service history then you need to purchase with buyer protection even if it raises the cost of the watch, meaning use paypal or a credit card. some on line sellers now offer authentication services but of course that adds cost but it is worth it. I feel that those are the only methods we can protect ourselves from fakes.
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