Thank you to all for your answers!
However the writing was not reprinted and the dial never washed or cleaned (I know for sure, buyed from first owner look at case with the original oxidation)
I actually know the word LONGINES seems strange, but meanwhile it is the original one.
Anyway thanks to your answers I searched more on the web and I found another one on the Web (placed the link below) with the wording with same characteristics.
https://www.yorktime.com/shop/vintage-longines-solid-gold-dress-watch-circa-1959/
So for this linen dial style probably Longines used this cliché...
Click to expand...