My approach to buying Omega watches

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I just started getting into Omega this year. Prior to that I was a sub-$1000 watch buyer.

I like to get a “good deal” or at least feel like I did. I mean, it also has to be a watch I love. I’m not going to buy a watch that I don’t love because it’s a great deal.

I measure a great deal for Omega by comparing price to recommended retail. For some brands, RRP is meaningless, but I suspect that most Omegas start their run at OBs by selling for RRP maybe minus 10%. Omega doesn’t play games with RRP like some other brands.

Of course, RRP doesn’t equal market value, especially for older models. Some sell for much less, some rare models for much more. Still, my goal is to find a recent model that is 40% below RRP.

My first Omega was a 38.5mm Aqua Terra “Good Planet” on a nylon strap. 2016 release. This is a titanium case watch, RRP at $7700, but for whatever reason it’s easy to find gray market for around 4500. Maybe it was overproduced or maybe it just wasn’t a good seller. I got mine from Watchmaxx. Offered 4200 and they accepted the offer. I love having a grade 5 Ti watch at that price point.

My second Omega I got used from Crown and Caliber in excellent condition but no box or papers. 38mm gold Connie day-date, produced between 2012-15 with RRP of 12.2k. It started at 6.6k then went on clearance and I eventually got for 4150. I love it, it looks beautiful and keeps great time. I will likely get it serviced next summer even if it’s still problem free - just for piece of mind.

Thing is, I never would have paid anything close to 12.2k for a watch in 2012-15. But now I have that watch on my wrist and it’s a very special thing, even if the current market value of this model is much less.

One caveat to my strategy: I only buy from a gray market or a used dealer whom I trust. I won’t take a risk even for a great deal.
 
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Pics of my two “great deal” Omegas above. I switched the strap on the Aqua Terra to a red suede.
 
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Funny about tastes, isn’t it? Neither watch appeals to me. Even at those prices.
 
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I only buy watches I absolutely love. And since I absolutely love them I don't care what the discount is.
 
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Preferably buy face-to-face with a forum-member who has great feedback... Lots of Speedmasters out there at the 4K mark !
 
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Funny about tastes, isn’t it? Neither watch appeals to me. Even at those prices.
Agreed, but to each his own. Here are two of my favorites, one 60 years old, the other 4 years old, both were bargains, and both are Seamasters.
 
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I only buy watches I absolutely love. And since I absolutely love them I don't care what the discount is.

that will likely be my strategy for my next watch purchase. I’m kind of new to watches in general, really only started this fascination during covid. Honestly I wanted to get as much bang for my buck as possible in building up a decent 3-watch collection (my third watch is a Seiko 5). And I do absolutely love all 3 watches so it worked out in that regard.

next watch will likely be a speedy moon watch or a 39.5mm PO in ceramic but it’s probably a year or two away. For now I’m just enjoying the pieces I have.
 
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If your strategy gets you watches that you truly wanted and love, then kudos to you. I think you may be an exception on getting watches at a steep discount that you truly love, though.

I’ve seen lots of examples on these forums of people going for the cheapest Omega they can find (whether they really want to or not), then getting disappointed in it and coming here to complain that they can’t resale it for anything close to they paid. They ultimately would have been better off spending more on the watch they really wanted in the first place.
 
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If your strategy gets you watches that you truly wanted and love, then kudos to you. I think you may be an exception on getting watches at a steep discount that you truly love, though.

I’ve seen lots of examples on these forums of people going for the cheapest Omega they can find (whether they really want to or not), then getting disappointed in it and coming here to complain that they can’t resale it for anything close to they paid. They ultimately would have been better off spending more on the watch they really wanted in the first place.

I definitely didn’t follow the strategy of buying the cheapest omega I could find. Although I almost did. When I started to get fascinated with the world of Omega, I thought “I just need an Omega brand watch on my wrist” and I actually had an entry level BNIB Deville at $2650 in my cart at Jomashop. Then I slept on it and realized that it was silly to spend almost 3k on a watch I didn’t love just so I could check off a brand name box.

I do love both of the Omegas I own. I love the look of a 38mm watch on my 6.5 inch wrist even if it’s a bit out of step with the current fashion. And many of the newer release Omegas at 38mm are too overtly feminized. Neither of the watches I bought are overly feminine (even though I put the AT on a red strap).

I plan to wear both my Omegas for 8-10 years then gift to my son or daughter. So the watch as a store of value isn’t a big deal to me, but ... I still have a problem with the idea of buying any expensive item that immediately falls in value by 30-40 percent after I take possession. I got my gold Connie for, I think, a crazy good price. I will pay 700ish to get documented Omega service and I honestly feel it will have a market value close to what I put into it.

My next watch will likely be a 3861 Moonwatch (hesalite) which seems to be an Omega that keeps a market value somewhat close to purchase price. I also love the Rolex Sub, and that watch tends to increase in market value even if you buy it at crazy second hand prices.

Anyway I do love watches and I buy watches I love, but the cheap actuary side of me factors in the financial side of the purchase. Occupational hazard, I guess.
 
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35% off my white dial SPM 300m bracelet last month. I just called a bunch of ADs and said no BS cash deal and I'll come pick it up right now. 1 said yes.
 
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I just started getting into Omega this year. Prior to that I was a sub-$1000 watch buyer.

I like to get a “good deal” or at least feel like I did. I mean, it also has to be a watch I love. I’m not going to buy a watch that I don’t love because it’s a great deal.

I measure a great deal for Omega by comparing price to recommended retail. For some brands, RRP is meaningless, but I suspect that most Omegas start their run at OBs by selling for RRP maybe minus 10%. Omega doesn’t play games with RRP like some other brands.

Of course, RRP doesn’t equal market value, especially for older models. Some sell for much less, some rare models for much more. Still, my goal is to find a recent model that is 40% below RRP.

My first Omega was a 38.5mm Aqua Terra “Good Planet” on a nylon strap. 2016 release. This is a titanium case watch, RRP at $7700, but for whatever reason it’s easy to find gray market for around 4500. Maybe it was overproduced or maybe it just wasn’t a good seller. I got mine from Watchmaxx. Offered 4200 and they accepted the offer. I love having a grade 5 Ti watch at that price point.

My second Omega I got used from Crown and Caliber in excellent condition but no box or papers. 38mm gold Connie day-date, produced between 2012-15 with RRP of 12.2k. It started at 6.6k then went on clearance and I eventually got for 4150. I love it, it looks beautiful and keeps great time. I will likely get it serviced next summer even if it’s still problem free - just for piece of mind.

Thing is, I never would have paid anything close to 12.2k for a watch in 2012-15. But now I have that watch on my wrist and it’s a very special thing, even if the current market value of this model is much less.

One caveat to my strategy: I only buy from a gray market or a used dealer whom I trust. I won’t take a risk even for a great deal.

Nice you have a system that works for you. Just be aware that Omega is moving towards a boutique model where your spend at the boutique determines your access to hard to get or boutique only pieces. This is the case for the 50th snoopy and to the steel 321.
 
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I attended a RedBar group virtual meetup once and there was a lot of this “I bought X watch for $Y” talk.

It was like some alternative weird universe. Why would I care how much they paid? 😕
 
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Nice you have a system that works for you. Just be aware that Omega is moving towards a boutique model where your spend at the boutique determines your access to hard to get or boutique only pieces. This is the case for the 50th snoopy and to the steel 321.

Very fair point. With my strategy, I will never be able to buy the speedy snoopy or a Rolex Sub at the AD. The only way I will be able to buy those watches is paying 2-3x retail in the used or gray market.
 
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I attended a RedBar group virtual meetup once and there was a lot of this “I bought X watch for $Y” talk.

It was like some alternative weird universe. Why would I care how much they paid? 😕

agreed. And have you ever noticed that everyone pays about 20-30% less than the lowest price you’ve ever seen, and they sell for 20-30% higher than you’ve ever seen? 😉

everyone wants to be a winner.
 
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I really like the 38.5mm Good Planet. The Constellation is smooth and sophisticated but not the "in" watch. Both of these are very wearable.

Some might say you should have gone with two very different classics like a Speedmaster and a Seamaster 300. I think you nailed exactly what you actually want to wear. You've got two watches that really work but one is just a little dressier than the other.

A Speedmaster is a really fun watch if that is what you want. That Good Planet is what I would rather wear. The constellation is growing on me even as a fun Summer retro "Miami Vice" dress-casual watch too. These are great!

thanks! I do really love both of my Omegas. I have a few friends and colleagues with a Speedy Moonwatch and/or Diver 300. These are beautiful and classic watches but I wanted something a little different. And I prefer a 38mm diameter watch.

The Connie day-date with an integrated bracelet definitely has a 70s retro vibe. In the West, Connie watches with the claws are dwarfed in popularity by Sea/Speedmaster but they are extremely popular in the East.
 
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I attended a RedBar group virtual meetup once and there was a lot of this “I bought X watch for $Y” talk.

It was like some alternative weird universe. Why would I care how much they paid? 😕

I have noticed that among true watch aficionados it is considered sort of tacky to talk about price - either on an Internet forum or (definitely) in person. And if you’re buying watches as an investment or a store of value you are (IMO) making a huge investment mistake - unless, maybe, you have the opportunity to buy Rolex or other select watches from the AD at retail.

For me, maybe because I’m new and just getting into Omega, getting as much watch value as I could for my planned spend (around 8-10k) was a big factor. I now have a small 3-watch collection that I love. My watch budget for the rest of 2021 and probably all of 2022 will likely be quite low — probably just 750ish for a service on the Connie.

if I add to my collection in 2023, likely another Omega, price and “great value” will not be as big of a factor in the decision. And I’ll probably spend much more time kicking tires at the AD and probably even buy there.
 
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The Swatch Group seems to have cracked down a little on the grey market—or it’s inflation. Hard to tell in the U.S. right now, but prices on well-known gray dealers have definitely gone up. There was a time when the grey market was usually over 30% less than retail, and 40 wasn’t too uncommon. All of that matters little if none of them have your specific watch.

Some Omega are a little hard to get, but even then, it seems like the variance is usually just a watch they make millions of in a slightly different dial/bezel colour. So, if you really like to model and are flexible in the colour, there’s wiggle-room in the price. The Botique thing seems silly to me…but I might be a hypocrite: 1-B6-EC99-F-F805-4-FFA-AC06-7-DFAF4-ABB5-B5.jpg
Tudor has recently done the same thing with the “Botique only” approach to watches. If you liked p bronze and happened to be in a city with a Botique when these dropped—great. I would have been happy with SS too, though.

For me, it comes down to whether I’m saving enough to cover the cost of a full service and parts should something go wrong. So, I normally only bite if: 1) it’s the watch I want, with some flexibility in the dial colour etc; 2) the discount is over 1.5 to 2x’s greater than the cost of a full service; and 3) the seller or retailer has a good track record and the best price. To each his or her own, though.
Edited:
 
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I somehow buy a watch that fancies me when they are high and sell when the particular market for the watch flops...
No luck.
That said. I rarely ever get an itch for a watch but when I do, I research pricing, bide my time, scour the boards and shops then only purchase when the price/watch is right. It took me a year to find my latest speed master. I'm still looking for 2 specific watches and have been for over a year.
I've gotten better at waiting.