This forum is a tough crowd. Comments above notwithstanding, the watch is genuine and all original. It's a Borel reference 3181 from the mid-1970s with (thanks to
@Geezer !) an A. Schild movement.
The watch is currently my wife's, and though it's certainly nothing fancy, it does come with a bit of a story. Although my wife is not super into watches, all four of her grandparents immigrated to the U.S. from Switzerland, and both of her grandfathers were professional watchmakers. A few years ago I was looking at a nice Omega Geneve and asked if she would like me to purchase it for her. She said that the watch looked nice but that she'd really rather have a vintage Ernest Borel. It turns out that she's related to the Borel family. Her immediate family is from Kansas City, home of
Jules Borel & Co. The
current Ernest Borel watch brand appears to be a Swiss front for a Chinese firm, so I assume the authentic company didn't survive the quartz crisis. Borel is probably most known for their cocktail watches, but occasionally a more traditional watch shows up on eBay or Chrono24. Alas, though, those tend to be in pretty rough shape. The watch in this thread is the first I was able to find in nice condition (essentially NOS).
So my wife now has the vintage watch she's always wanted, and it seems fair that if she has a new (to her) watch, I should be able to get a new (to me) one too.