i think part of it is Chuck Maddox's love for them, but more than that there's always been a lot spoken of the Lemania 5100's used in European military which sort of implies a great deal of toughness. I think the other element is that it was one of the first and most affordable chronographs with a vertical clutch, and I've seen a lot of people claiming you can "Run the chronograph continuously with no greater wear than not running it" which always sounded a bit odd seeing the Cal 4130 in my Daytona also features one and makes no claim of that sort.
From there I guess it sort of grew, Chuck's love for it, the military connection, the fact that Sinn were such devout users of it, and Sinn has that sort of feel and image as a maker of indestructible German military watches all making it sound like it fit the definition of ugly but indestructible.
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