legal question about redial companies

there are plenty of redial // dial restoration companies in Europe, for instance Causemann in Germany.

im wondering, how it is legally possible for them to print the logo of "big brand" watch companies on the dials without infringing trademark rights. so do they really have the right to print the "Omega" Logo onto a piece of metal?

I think the trick is that they do not do it on "a piece of metal" but "on a piece of metal made by Omega" (or a supplier of them, at Omega's demand). So: the part is authentic, you are just restoring it.

Now, do the same thing on a piece of metal you shaped and paint to look like an Omega dial, that is counterfeiting (again, expect if you was asked by Omega to do so).


I recently saw the website of a guy building new watches from old movements to give them a second life (so new case, dial, hands). He asked Omega if he was entitled to use the Omega logo on the dial as the movement is original and their answer was basically "it will be a infringement of our trademark, we recommend to avoid it" They have no problem about the reuse of the movement and the recasing/redialing, just that he should not use their name or logo on the watch

You could have a point on the logo reproduction, but as it is part of a restoration process I am not sure the IP rights jurisdiction is valid.

You are right. Your private agreement with a maker / restorer is none of the original manufacturer's business, nor anyone else's. The trouble is, if you commission a fake that is not clearly labeled as a reproduction, there is the possibility it will enter the stream of commerce and be offered to the public as the real thing, regardless of whether that was your original intention. That is why Omega was not thrilled about the guy taking original Omega movements and putting them in otherwise new watches calling them "Omega". He might be perfectly honest and not sell them as genuine Omegas, but what are the chances many of them eventually would be passed of as genuine? About 100 percent.