SpeedyPhill
路almost 30 years ago... December 1995 #quartz 馃槈
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almost 30 years ago... December 1995 #quartz 馃槈
True, but Q Branch seemed to crack being able to power electronic components from mechanical movements by The World Is Not Enough, unless this is some type of unreleased Ultra-LumiNova?
Always loved these pictures of bond watches in "gadget" mode.
To, ahem, derail this thread abit, it will be great if the "gadget" version of these watches with light-up features or play-features (perhaps not by Omega but by prop/collectible companies) can be made available.
Of course the ones used in movies involve a lot of camera/movie production tricks, but a "playable" one will be nice for the giggles.
I鈥檓 a huge James Bond and Omega fan. I own four James Bond/Omega models. Three SMP鈥檚: 2541.80, 2531.80, 2220.80; and the 38.5mm blue dial Aqua Terra.
Today I was wearing my 2541.80 quartz SMP that was featured in the 1995 movie GoldenEye and wondered, why quartz? Bond used the automatic 2531.80 SMP in Tomorrow Never Dies (1997), The World is Not Enough (1999), and Die Another Day (2000).
I know the story of how Omega and James Bond became associated. Costume director Lindy Hemming thought the blue Omega Seamaster would pair nicely with Bond鈥檚 wardrobe and she thought an Omega would be appropriate for the former Royal Navy Commander turned MI6 agent. Prior to the making of GoldenEye negotiations with Jean-Claude Biver, then the marketing head of Omega, bore marketing fruit that continues to this day.
However, the watch chosen for Bond in GoldenEye was a curious one in hindsight. Why the quartz SMP? I know at the time Swiss watchmaking was still recovering from the 70鈥檚 and 80鈥檚 quartz crisis. At the time Omega was producing their flagship dive watch in both quartz and automatic versions. But what lead to Omega鈥檚 decision to outfit Bond with a quartz watch and not the more prestigious (and expensive) mechanical version? I assume it was Omega鈥檚 decision as I can鈥檛 believe the Bond producers would care whether Bond used a quartz or automatic watch. I previously thought perhaps the automatic version of the SMP had not been released until after GoldenEye came out, but further research shows that is not the case. Both quartz and automatic versions of the SMP were released simultaneously in 1993.
Does anyone have any insight on this? Was Omega intentionally pushing quartz watches over mechanical watches in 1995? I鈥檓 truly perplexed.
And just because no mention of GoldenEye should omit Izabella Scorupco:
Why quartz in the movie, I guess no one could say. Could be just a random choice from some one in the production. But Omega didn't pushed quartz at all.
An ad from 1995. Picture of a 2531 and the text with "a self winding chronometer".