Is this really a rebranded Heuer Monaco?

Mr Joshua · 2024-11-20T06:04:19-0600

Hi,
Recently connected with a seller who’s offering a number of things I’m interested in.
He’s saying that this Zuril is a repackaged Heuer Monaco.
Obviously my next step is to ask for a photo of the movement.
Thoughts?

MRC · 2024-11-20T10:30:09-0600

Mr Joshua
Hi,
Recently connected with a seller who’s offering a number of things I’m interested in.
He’s saying that this Zuril is a repackaged Heuer Monaco.
Obviously my next step is to ask for a photo of the movement.
Thoughts?

Highly likely a "poor man's" Monaco made by Heuer. This watch has been discussed before in the TAGHeuer forum, your login & password from OF are good there.

https://tagheuerforums.com/threads/...entic-all-questions-here-please.33953/page-22

Mr Joshua · 2024-11-20T10:38:31-0600

MRC
Highly likely a "poor man's" Monaco made by Heuer. This watch has been discussed before in the TAGHeuer forum, your login & password from OF are good there.

https://tagheuerforums.com/threads/...entic-all-questions-here-please.33953/page-22

This is very helpful, Thank you!

JwRosenthal · 2024-11-20T10:56:46-0600

Heuer made watches on spec for a few rebranders (Leonidas was known as a spec house and they merged- so I assume business models combined). Sears was one of the companies that contracted Heuer- it has totally screwed the market on all Sears Tradition watches as people read half the info on the web and immediately assume their Sears chrome plated diver is a Heuer.

w154 · 2024-11-20T13:03:58-0600

Is that a Portuguese import stamp on the right flank of the case ? If so it’s a neat addition.

Is this really a rebranded Heuer Monaco?

Mr Joshua

MRC

Mr Joshua

JwRosenthal

w154

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