Is this dial a disaster or does it add character?

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If the outer track was equally damaged I wouldn't like it. As is, it's a keeper.
 
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I would vote disaster and would never give it a second look. But am in the minority that thinks the Rolex “spider” dials were a disaster and would have welcomed the recall if I were the original owner. And those now fetch a premium and have been elevated to cult status!
Beauty is in the eye of the beer-holder
 
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I was just about to bring up the spider dials, or the Patrizzi Daytona's or any other Rolex dial where they convinced the buying public that a defective product is 'collectible' and should command a premium. Imagine buying a car, and having the paint gradually fleck off in the first couple of years that you owned it. Going back to the dealer and complaining and have them tell you that you have a one-of-one that is worth 3 times what a regular one is?

The heavily patina on rat rods or older vehicles are a natural degradation of paint from the elements, UV and 50 years of oxidation. Not sure that a dial, inside of a watch case that should be mostly air-tight, and behind a crystal that should filter out wind/rain is in the same category?

But to get back to your watch, I like the dial. It is and will be unique to you and if you are happy with it, then I'm happy with it, too.